I’ve had the pleasure and privilege of working with hundreds of companies. Quite often, when I visit, I am asked, “Patrick, can you please review our sales KPIs and help us improve them?” I mean, who would not want sales to work better, right? After reviewing hundreds of sales dashboards and KPIs, I noticed similar patterns in many of these companies. That’s why I created this video to help you use KPIs to drive sales.
The Bottom Line
Most people only use results indicators and review them monthly. This is good. You need clear result indicators, as they help you measure where you are in relationship to the sales targets that you have set and agreed to deliver. Gotta have them. However, you need to take it further. I would suggest in addition to results indicators, you might also consider using leading indicators. This5 Minute Rhythm videois focused on helping you think about and develop leading indicators to drive sales.
Leading indicators will help you to see if you are on track to achieve the results that you want. If you are not on track, then your leading indicators should nudge you to take action while you still have the opportunity to achieve your desired results. Let me know if you have any questions or additional points we can discuss.
Looking for KPI Examples to help get you started? Check out our additional resources: