If you are like me, your inbox is full of COVID-19 response letters from every vendor, doctor, airline, restaurant or business of any kind you’ve interacted with. These external communications serve their purpose, but not nearly as essential as your internal response.
No matter what business you are in, if you are the CEO or an executive leader, you're thinking about how your business is responding to (and being affected by) COVID-19. Your people are worried; everyone is worried. At the very least, your job is to lead them through this anxious and uncertain time, and it's also to prepare for the worst, just in case. This is why we always recommend using the 5c's of communication framework to ensure that everyone has all of the information that they need.