Brand Promise and Guarantee Differences between BMW, Hyundai & Toyota

By: Alan GehringerWed, May 6, 2015 @ 09:00 AM

To support growing your top line, you need to have an effective Brand Promise and Brand Promise Guarantee. The Brand Promise should help promote sales while the guarantee should take the risk out of buying for your customer and hurt if you have to exercise or live up to it, thereby forcing you to do things right and offer the best quality product and service in a way that sets you apart in your market.

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Topics: Brand Promise, Brand Promise Guarantee

What Makes You Different and Does It Support Your Brand Promise Guarantee?

By: Alan GehringerTue, Mar 25, 2014 @ 09:00 AM

I have been coaching more and more clients on developing their Brand Promise and Brand Promise Guarantee.  There are many components of each.  To develop the Brand Promise, we identify the core customer, their needs, key activities that will support the Brand Promise, and how we are going to measure the effectiveness of it.  

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Topics: Brand Promise, Brand Promise Guarantee

Rhythm 2.0 - Think About Your Brand Promise Guarantee

By: Ryan WalcottWed, Oct 16, 2013 @ 10:30 AM

Want to turbo-charge your sales?  Then, read this blog and get to work on a Brand Promise Guarantee!

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Topics: Rhythm, Brand Promise, Brand Promise Guarantee