“I’m so excited to go to work today! I can’t wait to make lots and lots of money for my company so our CEO can take his family on more fancy ski vacations!” Yeah, right! This is not what your employees are thinking… trust me. Most companies spend a lot of time thinking about employee engagement and how to motivate their people to do their best work. Truthfully, having a meaningful Core Purpose (not just making money) that your employees (and your customers) can connect with is the foundation for building a culture where everyone is inspired to do their best work every day.