Actually... No, it is not. It sounded crazy at first, but we began to realize that many of the things we needed to do for rebranding were needed for our product launch as well.
This question came up because we have a rhythm of launching major software releases in Q3. We also prefer to make improvements to our company in Q3. Being the summer quarter, Q3 is typically a little quieter, and we can work on improving our company in anticipation of our customers coming back from summer in Q4. We were worried that rebranding the company any other quarter could be distracting and hurt our ability to execute well for our customers. Thus, we asked if we should rebrand in Q3 even though we were planning to do a product launch.