We would like to introduce to you our guest blogger, Aaron Houghton. Aaron is a co-founder and CEO at BoostSuite.com, the collaborative marketing platform for small businesses. Aaron has over 15 years experience building and selling marketing products to small businesses around the globe.
It doesn't matter if you're a small business or a large corporation. Every marketer has a desire, nay, a NEED, to connect with your target audience on a deep and personal level. If you listen to what your target audience is asking for, you can use social media marketing to point them in the right direction, usually to your website or blog.