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UBA Keynote - Differentiate, Execute, Win

I had a great keynote session today in Chicago at UBA's (United Benefit Advisors) 2012 Spring Meeting.  book-a-speakerThank you for the warm welcome!  My keynote discussed how important it is to focus on the right customers - the ones you cannot live without.  I have attached the slides that I used today and the Brand Promise tool with this blog for your convenience to download and work on your business.  

Your next steps are to:
  • Discuss with your team - How to build the right Brand Promise to attract the right customers?
  • What promise can we make to attract them and be clearly set apart from our competition?
  • What guarantee can we back that up with?
Weekly Meeting
  • Consider having a short weekly discussion on your brand promise.  This is working ON your business.
  • Short weekly meetings to discuss this versus waiting till the next strategic session will allow you to work on your business on a regular rhythm.
  • Alternatively, do it every other week instead of using your weekly meeting.
I will blog on the afternoon breakout session and attach the slides to that as well.

Thanks again for your warm welcome.  I had a blast working with you today!

Rhythm Systems Brand Promise Tool