Featured Speaker(s)

Renée Mauborgne


October 12, 9:00-10:15 AM



Blue Ocean Shift - Beyond Competing

Renée Mauborgne 

Join world-renowned professor Renée Mauborgne for a talk on her recently released book Blue Ocean Shift, the NY Times and #1 Wall Street Journal bestseller and follow-up to the over 3.6 million global bestseller Blue Ocean Strategy. Drawing on a decade of new research, Renée will tell you how to move from cutthroat markets to wide-open new ones -- blue oceans without competition. She will lay out the five steps you can take to make the shift and will share real-world examples of how established companies, cash-strapped startups, nonprofits and even national governments have applied the process to open up new value-cost frontiers and new markets. You’ll learn what works, what doesn’t and how to avoid common pitfalls so you can succeed on your own transformation journey. This is a once-in-a-career opportunity, and a must-hear talk for anyone ready to improve their growth and strategic position.

In this session, you will learn:

  • The five proven steps to make your own Blue Ocean Shift
  • The questions to ask that will help you challenge the assumptions locking you into competitive red oceans
  • How to shift any organization out of a competing mindset and into a creating mindset
  • 3 tools to build people’s confidence so they drive the process to seize new growth and create a compelling future

Blue Ocean Shift, Breakthrough Conference