Join world-renowned professor Renée Mauborgne for a talk on her recently released book Blue Ocean Shift, the NY Times and #1 Wall Street Journal bestseller and follow-up to the over 3.6 million global bestseller Blue Ocean Strategy. Drawing on a decade of new research, Renée will tell you how to move from cutthroat markets to wide-open new ones -- blue oceans without competition. She will lay out the five steps you can take to make the shift and will share real-world examples of how established companies, cash-strapped startups, nonprofits and even national governments have applied the process to open up new value-cost frontiers and new markets. You’ll learn what works, what doesn’t and how to avoid common pitfalls so you can succeed on your own transformation journey. This is a once-in-a-career opportunity, and a must-hear talk for anyone ready to improve their growth and strategic position.
In this session, you will learn: