We are well on our way to owning the word “Rhythm” in our market. Our software is Rhythm, our blog is Rhythm Blog, and our book is also named Rhythm. The logical next step is to rebrand our company to… you guessed it, Rhythm Systems. To read about how we made that decision, read this blog.
We are still in the process of rebranding. And thanks to MOZ, we are having a blast on our journey. Here are 5 things we are doing to help us rebrand and accelerate our company's progress simultaneously.
Do it with Red-Yellow-Green - know what success looks like
Begin with the end in mind. In order to execute well, you must be able to see, understand and be excited about what success looks like before plunging in and spending time and resources. To get everyone excited and on the same page, we did the following:
Do it to enjoy the journey
I realized that rebranding could be a fun journey. This hit me when my partner, Cindy, said, "I mean how many people get a chance to rebrand a company? Let's learn something and enjoy ourselves. It will be probably the only time we get to rebrand our company. So let's have a good time and build some great memories together." We embraced our rebranding and decided we would make choices that brought us joy.
Learning from MOZ (www.moz.com), we decided to launch Rhythm 3.0 as part of our process and leverage this opportunity to introduce ourselves to a wider audience. We are so excited to bring Rhythm to other companies that we can help to achieve breakthroughs on the way to making their dreams come true. So this September, as we rebrand, we are also launching Rhythm 3.0. Here's what we did as part of enjoying our rebranding journey together as a team:
I am so excited about Rhythm 3.0! With this version, Rhythm becomes a system that you can carry in your pocket and collaborate with your team-mates. It will have the following:
We wanted our clients to know first, so we had a webcast to introduce Rhythm 3.0 to our clients. Please enjoy the recording of this webcast.
Do it like the airlines - no Big Bang
How can we get our regular day jobs done and rebrand at the same time? One of our team members suggested that we do it like the airlines when they merge. Here in Charlotte, USAirways was providing a great example of rolling out "the New American Airlines" in small digestible bites. Truly they were eating their big elephant one bite at a time!
So instead of getting stressed with too much to do (gotta enjoy the journey!), we learned from the airlines. We chose a gradual rollout instead of a Big Bang on a specific launch day. This helps us to avoid a stressful fire drill and get our big priorities done as well. For our Covey friends, that would be getting our WIGs (Wildly Important Goals) done as well. With this decision, our team calmed down as we all realized that we were not in a hurry. Better to do it well and with strong intentions and outcomes, than to do it fast with mistakes and rework.
Do it with our clients
We took time to think about our rebranding from our clients' perspectives. We wanted to thank all our clients and make our journey into Rhythm Systems smooth and easy.
Do it with Rhythm
Great execution requires a strong consistent rhythm. So of course we applied our own method and patented software. We did it in Rhythm and with rhythm. Here is our patented Energymap® for Q3.
Here’s how you read this Energymap:
During our Q3 planning session, we developed this Energymap together, and made sure that our plan was execution-ready by applying the four tests that I teach in chapter 7 of my book, Rhythm: How to achieve breakthrough execution and accelerate growth.
This planning process gave us all confidence that we were ready to execute on rebranding and enjoy the journey at the same time! Then, we got into our Do Rhythm, with weekly accountability and adjustments. We are almost complete with our rebranding project. So far, we are enjoying the journey and having the time of our lives. I look forward to sharing more as we get closer to the end of our rebranding project.