We are coming into that time of year when many companies are gearing up or doing their annual
There is a lot at stake, and your board and shareholders are expecting you to perform. Because of the pressure, many CEOs stress out getting prepared for the session, trying to run it while participating, and taking care not to dominate the conversations. All the while, they ensure they come out with the right actionable plans. It takes a lot of discipline and work to get it right.
Let’s look at the first of the three important areas that can cause failure from the start: setting expectations for an effective planning session and focusing on the right things.
Determine who is going to be in the session. Make sure you get the dates for the session on everyone’s calendar so they can attend the session. Let them know how important the session is and that you expect them to be there and participate 120%.
Assign responsibilities to each team member to make it a successful session. Choose a Sergeant at Arms, timekeeper, note keeper, someone to keep the team on track when they go off on a tangent or down a rabbit hole too deep.
Determine who the right person is to facilitate the session. It’s not always the CEO; it has to be someone who has the skills to flush out the salient points of a discussion and keep the team on track and moving forward at the right level conducive to planning.
Make plans to get your team out of the office and go off-site somewhere. If you have the resources, make it somewhere friendly. This can set the right tone and provide a nice perk so people look forward to the session. It also shows the commitment you are making to planning.
Plan on some team-building activities or dinners in the evening. This is a great opportunity to strengthen the team and discuss the day’s work in a relaxed, casual environment.
Customize and distribute the agenda for the session beforehand. Time it out and allocate sufficient time for important conversations and key strategic items.
Send out homework and prep work to the team members. It may consist of pulling together financial reports, sales figures and projections, Start, Stop, Continue ideas, and a first shot at what some initiatives or special projects might be for the year.
It would be best if you painted the big picture for the team. Remind them that annual planning is a process, not an event. Even though we spent two or three days together, the work still needed to be done, and we could stop there.
Stay out of the operational weeds. Leave that for when you return to the office.
If you have one, spend time reviewing your long-term goal or BHAG Big Hairy Audacious Goal. Spend time reviewing your Winning Moves and be prepared to speak to them and discuss the assumptions that have been validated and what to work on next. Review your sandbox and core customer to see if anything has changed.
Leaders should do some pre-planning with their teams and gather the necessary data to conduct the planning session. The more pre-planning done in advance, the more efficient and effective the session will be.
Set the expectations that you are going to come out with a strong annual plan with 3-5 key annual initiatives and a 90-day execution plan for Q1 plan to kick off the year with a vengeance.
How to Conduct an Annual Planning Meeting
Annual Planning: 9 Tips to Focus & Align Your Team with a Great Plan
Annual Planning Playbook: 5 Steps to Create a Winning Annual Plan
Best Practices for Annual Planning
Rhythm Systems Annual Planning Resource Center
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