Start Stop Continue Examples: Leverage the Start Stop Continue Exercise to Increase Performance?

Every quarter, my team and I complete a Start-Stop-Continue (or start-stop-keep) exercise to get us thinking. It's a valuable process that forces me to think: What should I Start, Stop, and Keep doing in the next 90 days to help my organization achieve its goals?

Here's how the start-stop-continue exercise works, with examples

The week before the Company Quarterly Planning Session, the facilitator sends the Start Stop Keep Tool to the executive team. It's three simple questions:

What should we start doing?

Starts are things we should consider doing that we are not doing now. What are some opportunities to improve?

An email newsletter to our customers to increase engagement
Create an advisory board of our top clients to predict future needs
Start a month star of the team award to recognize employee excellence

What should we stop doing?

Stops are projects and processes that are not working and need to be scrapped or fixed. What is ineffective that we can stop doing to save our energy and bandwidth for other opportunities? These are items that take time and energy from your team and don't provide any benefit to the organization.

Allowing the use of electronics at meetings
Weekly TPS reports, as no action is taken on the data (would monthly be better?)
I am not sticking to the weekly meeting agenda and time slot.

What should we continue doing?

Continue (or keeps) are things that are working well, and we should continue doing them. Focus on bright spots: Items that are working well that may be replicated across the company.

Monthly product update webinars
Bi-weekly check-ins with the top 10 clients by a member of the executive team
A continuous rhythm of work with planning and adjustments.

For each question, participants should provide their top 3 answers that pertain to them and their department. Answers should be specific and actionable.

For further insight, executive team members can also have their direct reports do a Start Stop Keep. Executive team members can then use feedback from their entire team in their own Start Stop Keep.

Before the Planning Session, everyone returns their answers to the session facilitator, who compiles them into a clean list with duplicates removed. The feedback is then discussed during the "Review & Learn" portion of the Planning Session Agenda.

Download the free guide for meeting facilitation, which provides tips and tricks that help for in-person and remote meetings!