Leading indicators and results indicators are both key performance indicators (KPIs). I love leading indicators. The right leading indicators will guide you towards your desired outcome. If you pay attention to them, you can't help but think of necessary adjustments if you start veering away from your desired results.
Question: Sometimes it gets confusing between what my priority is and what a leading indicator is?
For example, your KPI might be "number of contracts." It is what you measure. Your priority of getting 5 signed is a
You can also think of leading indicators as levers that move your outcomes. Staring at the outcomes do not help you improve the outcomes. Working the levers will help you change your outcomes faster and with less effort.
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Editor's note: This blog was originally published on June 20, 2011, and has been updated.