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Published April 26, 2022 at 09:00 AM

Recruiting A Players: How to Find and Develop Topgrading A Players

6 min read
6 min read

Key Takeaways

  • Payroll is your greatest investment, so you should have a strategy to increase your Return on Payroll, not just your return on other investments.
  • Many CEOs think strategy is their biggest problem, but it is actually people; with a strong team of A players in the right roles to challenge your ideas and contribute new ones, strategy becomes the easy part.
  • Before searching, define what an A player looks like for your company based on your needs and core values, then use your network and referrals from your top performers; a referral bonus can keep recruiting top of mind.
  • Retain A players by investing in their development: a great first day, weekly or monthly one-on-ones about growth and goals, a clear description of their role and expectations, and the reasoning behind the strategy so they can increase results.
  • A B player in one role could be an A player in another, so observe strengths, connect regularly, and ask people what they enjoy doing to guide them to the right seat.

If you have ever downloaded any tools or other resources on our site, you know that we usually ask you about your Biggest Business Challenge in our forms. In response to your feedback, we are featuring a blog series on your biggest business challenges! This post is a response to the challenge “Finding and Developing 'A' Players."

Every month, whether or not you’ve made your numbers, you have to cut checks. I’m sure you've all heard the term ROI, return on investment, but what about Return on Payroll? If payroll is your greatest investment, shouldn’t you have a strategy in place to increase your return? How can you be sure you have the best team in place and that they are working to their fullest potential?

According to Jim Collins, before deciding which direction to head in, you need to have the right people on the bus and in the right seats. Many CEOs I speak with think strategy is their biggest problem. In actuality, it’s people. The CEO can’t be the sole contributor to the company’s direction and strategy; you need a strong team of “A” players to challenge your ideas and contribute new ones. When you have the right people in the right seats, strategy should be the easy part. Finding and determining who your “A” players are is the hard part. 

Hiring is a tough and often a long drawn-out process. Sometimes it can feel like you may never find the right fit. Especially if you’ve made a mis-hire in the past, you may be more hesitant to make a decision knowing what it might cost you. Based on research by Dr. Brad Smart, one of the founders of the Topgrading hiring method, a mis-hire can cost you up to 15 times base salary for a managerial position. The brutal truth is you will never know for sure whether or not you’ve made the right hire, until you spend time working with the person. However, when you use the Topgrading method, you can be 90% sure, based on my experience recruiting for Rhythm Systems and our clients. 

The Topgrading method is a comprehensive interview process, far more revealing than a basic competency interview, that encourages candidates to be very open and honest, which allows you to see patterns in their decision making, educational history and work history. Our goal in using the Topgrading method is to only hire “A” players. Existing “B” and “C” may need coaching and assistance to make their journey towards becoming “A” players. They might have the wrong role in the company, or they might need intentional and purposeful coaching. If you cannot improve their performance and enjoyment with your company after trying hard, well… it might be time to free them up to the economy. There might be a better fit for them somewhere else. I believe anyone can be an “A” player at the right company for them, where there is a good match in core values and job requirements.

So, where are all the “A” players and how do you find them? First you need to decide what you are looking for by defining your own “A” player based upon your needs and core values. Once you know who you are looking for, use your network to conduct your search. Topgrading suggests getting referrals from your top performers. Since “A” players like to work with other “A” players, encourage them to give referrals. Some companies find giving a referral bonus helps employees keep recruiting top of mind, so when an “A” player comes around they remember to refer them. It may seem like a lot of money, but you’ll save in the long run if you don’t need to use a recruiter and you find the right person.

Now that you’ve got everyone on the bus, you need to keep them there! If you want to retain your “A” players, you’re going to need to invest some time developing them, or else they will go on to find a more rewarding opportunity. Start off by having a Great First Day and continue to connect on their progress regularly. Depending on the size of your team, I recommend having a weekly or monthly one on one meeting to discuss their growth and future goals. “A” players don’t need to be over-managed, but they do need a clear description of their role and expectations. They are passionate about the company and their work, so explaining the reasoning or strategy behind it can help to increase results and further development. 

You may have the right people on the bus, but you also need to make sure they are in the right seats. A “B” player in one role could be an “A” player in another role. Observing strengths, connecting on a regular basis and asking what they enjoy doing can help you to guide people to the right seat.

“A” players are hard to find, and even though they are “A” players, you still need to put energy behind developing them, but in the long run your investment will be well worth it. If you take time to focus on increasing your Return on Payroll, you’ll be on the road toward achieving breakthrough execution and accelerating growth!

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Frequently Asked Questions

What is Return on Payroll?

Return on Payroll applies the ROI mindset to your people. Every month, whether or not you've made your numbers, you have to cut checks. If payroll is your greatest investment, you should have a strategy in place to increase your return by making sure you have the best team and that they are working to their fullest potential.

How do you find A players?

Start by defining your own A player based on your needs and core values so you know who you are looking for. Then use your network and get referrals from your top performers, since A players like to work with other A players. Some companies offer a referral bonus to keep recruiting top of mind; it can save money in the long run compared to using a recruiter.

How do you retain and develop A players?

Start with a great first day and connect regularly on their progress, with a weekly or monthly one-on-one to discuss growth and future goals. A players don't need to be over-managed, but they do need a clear description of their role and expectations, and explaining the reasoning or strategy behind their work increases results and development.

What should you do with B and C players?

B and C players may need coaching and assistance on their journey toward becoming A players. They might be in the wrong role, since a B player in one role could be an A player in another. If you cannot improve their performance and enjoyment after trying hard, it may be time to free them up to the economy; anyone can be an A player at the right company where core values and job requirements match.

Why are people more important than strategy?

The CEO can't be the sole contributor to the company's direction and strategy. You need a strong team of A players to challenge your ideas and contribute new ones, and when you have the right people in the right seats, strategy should be the easy part. Finding and developing those A players is the hard part.

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Patrick Thean
Patrick is an award-winning serial entrepreneur, a WSJ and USA Today bestselling author, CEO Coach, and Co-founder of Rhythm Systems.
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