One of the top 10 moments of my life was the Predictable Results book launch party at our Breakthrough Conference last October. To sweeten this moment, the MVP subject to one of my chapters was co-presenting a breakout session with me. I was incredibly proud to showcase Randy Carr, the CEO of World Emblem who is featured in chapter 11. Yes, that’s right - chapter 11. Such an unfortunate number for a chapter regarding a CEO. As Randy said, “Dude! Chapter 11? That’s bad juju! What are you doing to me?” Randy describes his chapter in his bi-weekly letters to his employees at World Emblem as: “The chapter after 10.”
All juju aside, Randy’s story was the perfect ending to the book because this playbook rings true to many CEOs in different points of their reign. CEOs may naturally revert to the skills and backgrounds that got them where they are today - and there may be more they need to do. Perhaps, like Randy, they inherited the company and don’t automatically feel the love and Core Purpose of the family business, perhaps the organization is hitting a growth plateau and what worked before just ain’t cutting it anymore, and, more commonly, CEOs feel they are being crystal clear on the expectations and are baffled when seeing the chaos and missed goals.
“World Emblem was doing fine, but revenue was stagnating. When leaders are overwhelmed with the fires of day-to-day work and the fear of making a misstep, focus on growth suffers. And so does the leader’s confidence. What most are missing is an operating system that offers a clear definition of the critical role they should play and a path to fulfilling it effectively.”