Watch Demo

Rhythm Blog | Increasing Sales

by Patrick Thean and the Rhythm Team

5 Tips to Win and Retain your Core Customers (Updated for 2020)

Alan Gehringer Wed, Jan 1, 2020 @ 11:00 AM

Customer retention is a routine, where you rinse, repeat, and rise to perfection over time. In 2018, winning new customers and keeping their business is going to get more challenging now that new trends, like enhancing user experience through content and emphatic marketing, are on the rise. Therefore, if you want to win and retain core customers in the new year, you are going to have to fine tune or make adjustments to the customer programs you have already implemented. 

Here are 5 tips to help you succeed: 

Know Your Brand

The secret that many companies continue to miss when attracting customers is having a clear vision of what their brand stands for and how it is communicated in the market. You need to know what wins customers over to begin with. To do so, you have to answer the following questions: 

Welcome to Charlotte!

Paige Wilcox Wed, Oct 9, 2019 @ 11:54 AM

We are thrilled to host our 5th Annual Breakthrough Conference once again in Charlotte, NC, this October 24th and 25th, at the Charlotte Marriott City Center. Charlotte is Rhythm Systems' home base, and we want you to enjoy it as much as we do. Here are some recommendations to enhance your stay once the conference is wrapped!

Food:

  1. Dine at 5Church, in walking distance of the Charlotte Marriott City Center, for sophisticated southern cuisine.

Take Your Customer Profitability Analysis to the Next Level (Example and Template)

Guest Blogger Mon, Sep 30, 2019 @ 09:00 AM

Our guest blogger today is Howard Cox, CPA, CMA, CIA. Launching his career with a Big Four firm in 1983, Howard established his own practice just four years later—and, in late 2001, merged his independent CPA firm into Somerset CPAs and Advisors' operations. Currently, Howard focuses on general Business Advisory, Mergers and Acquisitions and PPACA Compliance engagements, and also conducts informative presentations for clients, as well as outside events.

The quality of business performance is dependent on the quality of management decisions. The quality of management decisions is dependent on the quality of management information.

Strategy is about focus. Customers are a key element of effective strategies. Optimal allocation of finite resources towards appropriate customer focus can only come from customer knowledge. Therefore, having a deep analytical understanding of relative customer profitability is a critical prerequisite to annual or quarterly strategic thinking.

3 Steps to Identify and Define Your Core Customer [Infographic]

Alan Gehringer Fri, Aug 30, 2019 @ 12:00 PM

Philip Kotler implores us to do a better job of understanding “who” our valuable customers are and then to deeply please them, rather than trying to please everyone.  It is much better to serve your Core Customer completely and fully, than to try to be everything to everyone.  It will create a core market that you can please and creates a loyal fan base.

Every company should have a brand promise that it makes to its customers. The promise should differentiate you in your market and support the sales process by making it easier to close deals. The first step in developing your brand promise is to identify and define your core customer. The better job you do with this step, the more effective your brand promise is going to be and the more likely your prospects are to purchase a product.  This is needed for business to business and business to consumer companies.

Supercharge Your Sales Revenue with Core Customer & Brand Promise

Alan Gehringer Fri, Aug 30, 2019 @ 09:00 AM

How much time, money, and energy are you wasting trying to sell to the wrong customers? 

Determining who your core customer is and developing the right brand promise can really supercharge your sales engine.

We are gearing up for our annual Breakthrough Conference in Charlotte in October. This year’s event promises to be even better than last. And last year was amazing, as so many of our attendees commented. We have several keynote sessions planned, from our own Patrick Thean and Cathy McCullough, one with Dr. Stephen Vogt from BioPlus, and one with Joseph Grenny, author of Crucial Conversations. Along with the keynotes, we have a great schedule of breakout sessions developed by our team and presented by our expert consultants.