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Rhythm Blog | Increasing Sales

by Patrick Thean and the Rhythm Team

Welcome to Charlotte!

Paige Wilcox Wed, Oct 9, 2019 @ 11:54 AM

We are thrilled to host our 5th Annual Breakthrough Conference once again in Charlotte, NC, this October 24th and 25th, at the Charlotte Marriott City Center. Charlotte is Rhythm Systems' home base, and we want you to enjoy it as much as we do. Here are some recommendations to enhance your stay once the conference is wrapped!

Food:

  1. Dine at 5Church, in walking distance of the Charlotte Marriott City Center, for sophisticated southern cuisine.

3 Steps to Identify and Define Your Core Customer [Infographic]

Alan Gehringer Fri, Aug 30, 2019 @ 12:00 PM

Philip Kotler implores us to do a better job of understanding “who” our valuable customers are and then to deeply please them, rather than trying to please everyone.  It is much better to serve your Core Customer completely and fully, than to try to be everything to everyone.  It will create a core market that you can please and creates a loyal fan base.

Every company should have a brand promise that it makes to its customers. The promise should differentiate you in your market and support the sales process by making it easier to close deals. The first step in developing your brand promise is to identify and define your core customer. The better job you do with this step, the more effective your brand promise is going to be and the more likely your prospects are to purchase a product.  This is needed for business to business and business to consumer companies.

Supercharge Your Sales Revenue with Core Customer & Brand Promise

Alan Gehringer Fri, Aug 30, 2019 @ 09:00 AM

How much time, money, and energy are you wasting trying to sell to the wrong customers? 

Determining who your core customer is and developing the right brand promise can really supercharge your sales engine.

We are gearing up for our annual Breakthrough Conference in Charlotte in October. This year’s event promises to be even better than last. And last year was amazing, as so many of our attendees commented. We have several keynote sessions planned, from our own Patrick Thean and Cathy McCullough, one with Dr. Stephen Vogt from BioPlus, and one with Joseph Grenny, author of Crucial Conversations. Along with the keynotes, we have a great schedule of breakout sessions developed by our team and presented by our expert consultants.

Brand Promise: If You Don’t Know It, Your Customers Don’t Either

Tiffany Chepul Mon, Aug 26, 2019 @ 12:00 PM

Recently, a new grocery store chain opened here. It shall remain nameless to protect the guilty and the innocent, as Patrick says.

What’s Your Customer Engagement Strategy?

Jessica Wishart Thu, Jun 27, 2019 @ 11:03 AM

Regardless of what kind of business you are in, your customers pay for breakfast, lunch, and dinner. You probably have a strategy for growing your business and growing your team; you better also have a strategy for your customers. In most cases, the cost of acquiring a new customer is far greater than the cost of retaining and growing the revenue from your current customers. According to an article in Forbes, “Increasing customer retention rates by 5% increases profitability by 25% to 95%.” Turning your customers into advocates can also result in referrals and generate new logos for your company as well. According a study cited by John DiJulius, customer experience leaders outperform the market, generating a total cumulative return that was nearly three times greater than companies who lag in this area; “We now have proof that [customer experience] is actually one of the highest returns on investment a company can make."

Why You Can't Miss the 2019 Breakthrough Conference

Jessica Wishart Thu, Jun 6, 2019 @ 11:04 AM

"Spectacular keynote speeches, incredibly, relevant, informative breakout sessions. Thank you!"

“Loved the human element of business that these sessions brought to the conference”

“Very powerful speakers on Breakthroughs… keep it up!”

“Just kudos. I really enjoyed the speakers. Great insights!”

"The registration/check in process was fantastic! Easiest and friendliest group of people. Thank you!”

The secret’s out - our attendees love our Breakthrough Conference. We have some clients who have attended and brought their teams every single year. Want to know what you’ve been missing? 

Blindsided: Your Sales Pipeline, Business Performance, and Dual-Role Players

Barry Pruitt Tue, Mar 5, 2019 @ 12:03 PM

If you’ve ever worked at an entrepreneurial company, been a business owner, or worn the hat of sales person, then you understand a revenue drought. This past year I worked with a company that had been growing annually at just over the 20%. Then, due to industry changes, a lost salesperson, and higher expenses – there was a sudden announcement, if sales didn’t increase that there would have to be layoffs.

What is the Difference Between a Primary and Secondary Core Customer?

Alan Gehringer Thu, Feb 28, 2019 @ 12:00 PM

I have written previously about the importance of identifying your core customer because I have seen far too many companies waste their valuable time and resources selling to and serving the "wrong" customers.  They haven't taken the necessary steps to identify their most valuable customers that purchased the primary product and were highly satisfied.

Your core customer is the one who values what you offer at a price and quantity that is good for both you and the customer and will take you into the future successfully. This is the individual that uses the product, the one you look in the eyes and can put a name to and the one you can’t live without. Knowing who the core customer is will impacts sales in a positive manner.

How Chick-Fil-A Uses Customer Delight as a Competitive Advantage

Jessica Wishart Thu, Feb 28, 2019 @ 09:00 AM

These days, with all the many choices we have as consumers, customer satisfaction is table stakes. If you don’t satisfy your customer’s basic need (why they buy your product or service), then they’ll probably just take their business elsewhere. Instead of striving for customer satisfaction, strive for customer delight. In a recent blog post, HubSpot’s Mark Kilens points out that customer delight can be a competitive advantage. It is a one of Chick-Fil-A competitive advantages, every time you visit their restaurant you know you will receive outstanding customer service.  How can you delight your customers, not just occasionally but with every single interaction? From your website to your front line employees and everything in between, it’s worth considering your strategy for customer delight.

15 Sales KPI Examples That Drive Revenue Growth

Alan Gehringer Wed, Feb 27, 2019 @ 11:00 AM

Driving new sales revenue is a common theme that comes up with the clients I work with. In fact, I can’t think of many companies that have more sales activity than they know what to do with, and most are always looking for ways to build or grow their sales pipeline.  One of the first places we start is taking a look at their Sales KPIs to ensure that they are measuring the right metrics to grow their revenue by producing enough qualified leads for their sales managers to distribute to the team. 

There a lot of variables that go into building a great sales pipeline, and marketing plays a big part in developing marketing qualified leads (MQLs), but another big variable is measuring the right behavior that drives the right results with a great sales KPI dashboard. To do this, we must put the right leading indicator KPIs in place. It’s one thing to measure results indicators like Revenue booked, but unless the right activities are taking place, you are not going to hit your targets and your stakeholders are going to be disappointed regardless if they are internal or external. You need to develop the right sales leading indicator KPIs for your team to track your customer acquisition.