To support growing your top line, you need to have an effective Brand Promise and Brand Promise Guarantee. The Brand Promise should help promote sales while the guarantee should take the risk out of buying for your customer and hurt if you have to exercise or live up to it, thereby forcing you to do things right and offer the best quality product and service in a way that sets you apart in your market.
Rhythm Blog | Brand Promise Guarantee
by Patrick Thean and the Rhythm Team
I have been coaching more and more clients on developing their Brand Promise and Brand Promise Guarantee. There are many components of each. To develop the Brand Promise, we identify the core customer, their needs, key activities that will support the Brand Promise, and how we are going to measure the effectiveness of it.