Alicia Croke

Alicia Croke
Alicia is a Digital Marketing Specialist at Rhythm Systems. She has experience in social media, webinars, and content marketing. Her background is in marketing and analytics.
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Recent Posts

What is an Intrapreneur?

By: Alicia CrokeSun, Feb 12, 2017 @ 12:00 PM

Recently, I have been running into the term intrapreneur over and over again on LinkedIn. So, I decided to educate myself and see what all the fuss was about.

The proper definition of an intrapreneur is "an employee of a large corporation who is given freedom and financial support to create new products, services, systems, etc., and does not have to follow the corporation's usual routines or protocols." Intrapreneurs are different from your typical employees.

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Topics: Leadership

Big Egos, Big Game, Big Loss (Video)

By: Alicia CrokeSun, Feb 5, 2017 @ 12:00 PM

Unfortunately, my team won't be at the big game this year, but I will be watching the Falcons face the Patriots. I'm sad that my team, the Carolina Panthers, won't be playing tonight, but hopefully, they will be at the big game next year. 

I think that after a great season in 2015, my team became too big for their britches, and fell apart. They thought they could do no wrong. They thought they could slack off and celebrate. The team forgot what got them to a winning season: great teamwork and breakthrough execution!

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Topics: Execution

5 Common Causes of Crucial Conversations in the Workplace

By: Alicia CrokeFri, Jan 27, 2017 @ 09:00 AM

Recently we held a webinar with VitalSmarts on Crucial Conversations in the workplace. I learned a lot from both Patrick and Chase. I wanted to know what were common causes of crucial conversations. I did a little research and found a few examplesI wanted to share from the book, Crucial Conversations.

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Topics: Employee Engagement

Marketing KPI Examples for a Great Year

By: Alicia CrokeThu, Jan 19, 2017 @ 09:00 AM

Recently, our marketing team sat down and talked about our annual plan for 2017. Marketing departments have many campaigns they focus on throughout the year, so we broke our campaigns down over four quarters. We track our campaign performance over four main drivers: emails, website design, social media, and SEO. We break those down into team KPIs and then even further down into individual KPIs for team members.

I thought I would share just a few KPI examples from our session. In addition to using to our own handy KPI guide for help, we did source some of our KPIs from Hubspot and Impact Branding. The two areas I will focus on are email performance and Social Media.

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Topics: KPI

Are You Appreciating Your Employees the Right Way?

By: Alicia CrokeTue, Jan 3, 2017 @ 09:00 AM

Recently, my fiance who is a nurse received his Gerontology certification, and he received a record number of positive client feedback forms. How did his workplace reward him? With a single white stemmed carnation. He said he stood there dumbfounded, not because they rewarded him for his hard work, but they rewarded him with a flower, like a contestant on The Bachelorette. He is also introverted, so public recognition is not his favorite thing in the world.

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Topics: Leadership, Employee Engagement

A Holiday Gift For Our Subscribers

By: Alicia CrokeMon, Dec 19, 2016 @ 09:00 AM

We are so happy you subscribe our blog. We love sharing content that we hope you enjoy and find helpful on your journey to grow your business with purpose.

It's the most wonderful time of the year, or at least that's my opinion. As many of our readers know, at Rhythm Systems, we love being generous and sharing gifts throughout the year! We even had a Friendsgiving recently to share our newest book Predictable Results.

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Topics: Rhythm, Predictable Results

Are You Running Your Business with Super Chickens?

By: Alicia CrokeThu, Dec 1, 2016 @ 09:00 AM

Recently, I listened to a Ted Radio Hour podcast about the meaning of work. Margaret Heffernan referenced a story about William Muir's experiment with chickens. William Muir was interested in what could make groups more effective. He found a flock of average chickens and left them alone for six generations. Muir then had another flock with individually productive members, so he bred those productive members across generations to create what he thought would be a super flock of chickens.

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Topics: High Performance Teams

7 Lies about Leadership You Need to Stop Believing

By: Alicia CrokeThu, Nov 10, 2016 @ 09:00 AM

I am sure many of us have had the same vision of what a leader should look like. They are brash, outspoken and stoic. Well, I am here to tell you that we have been had. Leaders come in all shapes and personalities.

Below are seven leadership myths that you need to stop believing.

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Topics: Leadership

Thank You to All of Our Breakthrough Conference Sponsors (Slideshare)

By: Alicia CrokeWed, Oct 26, 2016 @ 09:00 AM

Thank you to all of our wonderful sponsors for a great 2016 Breakthrough Conference! This year, we had three wonderful sponsors: Samaritan's Feet, AvidXchange, and SmartCEO.

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Topics: Breakthrough Conference

How Hollywood Got Habits All Wrong

By: Alicia CrokeWed, Sep 21, 2016 @ 09:00 AM

Montages - movies are laced with them today. All of a sudden, a character decides in a very short period that they are going to change their circumstances, their relationships, or themselves. Think Rocky Balboa running up the steps at the Philadelphia Museum or Art or when Julia Roberts remakes herself in Pretty Woman.

We all know montages don't happen. Unlike montages, habits take time to break, and forming new ones is just as hard. In the movies, it is easy to stop bad habits and develop amazing new ones. Granted, a lot of times movie characters also have the best coaches pushing them to be their best.

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Topics: People, Execution