Recently, our digital marketing team sat down and talked about our annual plan. Marketing departments have many campaigns they focus on throughout the year, so we broke our campaigns down over four quarters. We track our marketing campaign performance over four main drivers: emails, website design, social media, and SEO. We break those down into team KPIs and then even further down into individual KPIs for team members.
I thought I would share just a few digital marketing KPI examples from our session. In addition to using to our own free comprehensive KPI guide for help, we did source some of our KPIs from Hubspot and Impact Branding. The two areas I will focus on are email performance and Social Media.