How to Create a Corporate BHAG in 2024

By Ted Skinner

Create a Corporate BHAG Goal in 2023

dateSat, Jun 24, 2023 @ 11:45 AM

In today's ever-changing business laReach the BHAG Goalndscape, having a long-term goal for your organization is crucial. Creating a clear vision of where your business will be in the future provides a sense of focus, direction, and alignment among your entire team. One effective way of setting a long-term goal is by creating a Big Hairy Audacious Goal (BHAG). A BHAG is a powerful tool for inspiring your team, driving innovation, and ensuring your company remains competitive. In this article, we'll examine why BHAGs are essential for up-and-coming organizations and how you can develop a BHAG for your company that aligns with your business strategies.

What Is a BHAG (Big, Hairy, Audacious Goal)?

A BHAG is a long-term, ambitious goal that galvanizes a company and serves as a unifying force. It’s a target-oriented approach that gives the entire team a sense of urgency and purpose. It should be a quantum leap forward, not a small incremental step. It’s challenging yet attainable in a 10 to 25-year time frame.

Free Guide:
3 Steps to Create Your BHAG

A BHAG is a powerful tool that successful companies use to create a common goal to focus their efforts towards. Creating a BHAG allows a company to align its leadership team, employees, and customers with a compelling vision. This helps create focus and direction and generates excitement and determination for everyone involved.

To create a BHAG, a company must consider its business strategies, long-term strategies, and current business model. The BHAG should be consistent with the company’s mission and core values. It should also consider the market share the company intends to capture.

A BHAG is a compelling, long-term goal that creates alignment, focus, and urgency for the entire team. It’s a powerful tool that successful companies use to measure progress and inspire their teams. By setting a clear BHAG, a company can create a sense of purpose and mission to drive it toward success.

Why A BHAG Is Critical For Your Business

In the fast-paced business world, achieving success can often feel like an uphill battle. Finding a clear direction amidst the constant noise of competition and changing market trends can be challenging. That’s why having a BHAG - a Big, Hairy, Audacious Goal - is critical for your business.

A BHAG is a long-term goal that transcends the business's day-to-day operations. It’s an exciting, challenging goal that galvanizes your team. A BHAG isn’t just an arbitrary goal - it’s a goal that aligns with your company’s mission and values. It’s a goal that defines a clear path toward achieving your strategic vision and your company’s purpose.

Establishing a BHAG can be beneficial as it grants a clear sense of direction. A unified team working towards a shared objective can aid in maintaining concentration. By avoiding becoming consumed by the small details of daily responsibilities, your group can dedicate their energy towards accomplishing the BHAG.

A BHAG also serves as a powerful tool for aligning your team. Creating a sense of teamwork and shared responsibility is much easier when everyone is working towards the same goal. The BHAG becomes the rallying point for your company, and everyone feels invested in achieving it. This sense of alignment leads to greater productivity, more vital teamwork, and higher morale.

Four Types of BHAGs

When it comes to creating a BHAG, there are four types of goals that companies can consider. Each type serves a different purpose and can help your company achieve other objectives. Let's take a closer look at each kind of BHAG:

The Moon Mission BHAG 

The moon mission BHAG is a bold and audacious goal that pushes boundaries and challenges the status quo. It aims to achieve something that may seem impossible at first but has the potential to completely transform the company. Just like the historic moon landing that captivated the world with its sheer audacity and innovation, a software company setting a moon mission BHAG could be envisioning the creation of a groundbreaking platform that revolutionizes the industry. This goal is not just about incremental growth or small improvements; it's about taking a giant leap forward and redefining what is possible. By setting such a challenging goal, the company can inspire its team, drive innovation, and position itself as a leader in the industry. It's about aiming for the stars and not being afraid to reach for the seemingly unreachable.

The Innovative Product BHAG

This type of BHAG, known as the product innovation BHAG, is not just about creating any new product or service. It's about envisioning a groundbreaking solution that has the potential to disrupt the entire industry landscape. For instance, imagine a tech company setting a goal to develop a communication tool so advanced and revolutionary that it renders all existing products obsolete. This ambitious goal pushes the boundaries of creativity and innovation, challenging the team to think outside the box and strive for excellence. By aiming to create a product that not only meets but exceeds market expectations, the company sets itself on a path to establish a new standard of excellence in the industry. This type of BHAG not only drives growth and profitability but also positions the company as a leader and trailblazer in its field.

 The Market Domineer BHAG

The market domination BHAG is a strategic goal that focuses on capturing a significant share of the market and establishing the company as the dominant player in the industry. For instance, a retail company may set a bold target to increase its market share by 50% within the next three years, positioning itself as the go-to destination for consumers in its sector. By setting such an ambitious goal, the company aims to not only expand its reach but also solidify its position as a market leader, driving growth, profitability, and brand recognition. This BHAG inspires the team to innovate, strategize, and execute initiatives that will propel the company towards market domination and sustainable success.

The Economic Engine BHAG

The economic engine BHAG, also known as the Hedgehog BHAG, is a strategic goal that focuses on driving profitability and ensuring financial stability for the company. For instance, a manufacturing company may set a bold objective of increasing their net profits by 25% within the next five years. This BHAG not only challenges the team to enhance operational efficiencies and drive revenue growth but also emphasizes the importance of sustainable financial performance. By setting such an ambitious target, the company aims to establish a strong economic engine that can support long-term growth, reinvestment, and resilience in the face of economic challenges. This BHAG inspires strategic decision-making, financial discipline, and a focus on maximizing profitability to drive the company towards sustainable success.

Each type of BHAG serves a different purpose, and choosing one that aligns with your company's mission and values is essential. Setting measurable goals to track progress toward achieving the BHAG is also important. By selecting a BHAG that aligns with your company's purpose and values, you can create a clear vision and align your team around a common goal. Check out this great list of BHAG examples.

Free Guide:
3 Steps to Create Your BHAG

Rhythm Systems Helps You Create and Execute Your BHAG

Creating and executing a good BHAG can be daunting for any business executive. It requires a clear goal, goal setting, a sense of urgency, and a long-term time frame to focus on achieving the objective. However, with the right tools and a dedicated team, developing and executing a BHAG can be a powerful tool for aligning the entire organization.

At Rhythm Systems, we specialize in helping companies create and execute their BHAGs. We understand the importance of setting measurable and qualitative goals that can challenge your team members to achieve ambitious targets in the long term. Our customized approach to BHAG creation helps you define your ultimate goal, break it down into smaller, time-bound objectives, and set a clear roadmap toward achieving success.

Our team of experienced consultants will help you identify a compelling BHAG that will inspire and motivate your team, along with a set of SMART goals that can be tracked and leveraged to monitor progress toward achieving your vision. We focus on creating target-oriented BHAGs that help you maximize your potential and drive up performance, regardless of your industry.

At Rhythm Systems, we believe in the power of a BHAG to bring your entire team together to achieve a common purpose. We work with your leadership team to inspire and motivate your workforce to embrace your BHAG with a shared purpose and direction. Developing a team spirit around your BHAG is critical to building momentum and driving up organizational engagement levels.

Our seasoned approach to true BHAG creation and execution has helped many up-and-coming organizations redefine their strategic vision and take a quantum leap toward achieving their goals. We have worked with businesses in various industries ranging from billion-dollar companies to fast-growing start-ups. We understand what it takes to create a successful BHAG, execute long-term strategies, stretch your comfort zone, and transform your business model.

Rhythm Systems empowers executives to develop and execute BHAGs that are ambitious, compelling, and achievable. Our proven methodology involves setting measurable, time-bound objectives to challenge your organization to maximize its potential. We believe that a well-crafted BHAG can be a powerful tool for creating a sense of urgency, aligning your team, and driving your company toward achieving its ultimate goal. Contact us today to learn more about how we can help you create and start the climb to your Big Hairy Audacious Goals.

Ted Skinner

Ted Skinner at Rhythm Systems specializes in helping companies establish and sustain long-term BHAG (Big Hairy Audacious Goals). His expertise is grounded in proven methodologies that align team actions with strategic business objectives, ensuring consistent progress and achievement.

Looking for some more information on BHAG to help get you started? Check out our additional Big Hairy Audacious Goal resources:

How To Create Your BHAG: 3 Steps to Discovering, Creating and Putting Your BHAG to Work

What Drives Your Financial Engine? Profit/X Examples

Do You Have a Personal BHAG?

Does Your Company's BHAG Connect to Your Hedgehog?

Why Having a BHAG Matters

How to Reach Your BHAG (Infographic)

Ted Skinner


Photo Credit: iStock by Getty Images