Key Takeaways
- To build your first KPI dashboard, think of your business in terms of four key areas, Employees, Customers, Processes, and Revenue, and make sure you have visibility into the health of all four.
- Common employee KPIs for technology companies include Employee Net Promoter Score, retention of A Players, and employee health, answering whether employees are engaged, productive, and excited about the future.
- Customer and process health can be tracked with KPIs like customer retention and churn, customer referrals, customer NPS, open support tickets, mean time to recover, ticket resolution time, on-time delivery, A/R days, margin, and profit.
- Revenue KPIs such as new customer sales, existing customer expansion, cost of customer acquisition, close ratio, recurring revenue, pipeline, and cash runway show whether your offerings and sales strategies support your revenue goals.
- Just get started: test KPIs at your weekly team meeting, and if a KPI is not giving you good insights or prompting action when you are off track, stop measuring it and try a different metric; finding your best KPI set can take a few quarters.
It can be intimidating to sit down to a blank slate and begin working on your company’s first official KPI dashboard! Over the years, I’ve worked with hundreds of technology and software companies doing just that - beginning their KPI journey in Rhythm. So how do you get started?
First, it’s helpful to think of your business in terms of 4 key areas: Employees, Customers, Processes, and Revenue. To have a clear high-level view of the health of your company, you should have visibility in all four areas. What can you measure to give you the proper insights into the health of your employees, customers, processes, and revenue?
If you are still stuck, we’ve compiled the ultimate KPI cheat sheet for software companies! Below are some of the most common KPIs we’ve seen from technology companies using Rhythm for each of the 4 key areas:
Employee KPIs for Technology Companies
Are your employees engaged, productive, delivering results, and excited about the future?

Customer KPIs for
Do your customers love, appreciate, and refer you?

- Customer Retention/Churn
- Customer Referrals
- Customer Net Promoter Score
- # of Open Customer Support Tickets
Process KPIs for Technology Companies
Do you have healthy operations and disciplines that you can scale for the future?

- Mean Time to Recover (MTTR)
- Ticket Resolution Time
- On-time Delivery
- A/R Days
- Expenses
- Margin
- Profit
Revenue KPIs for Technology Companies
Do you have the right product/service offerings and marketing/sales strategies to support your current and future revenue goals?

- New Customer Sales
- Existing Customer Expansion
- Cost of Customer Acquisition
- Close Ratio
- Close Cycle
- Recurring Revenue
- Pipeline
- Cash Runway
Finally, you and your team just need to get started. Start measuring some KPIs that you think will give you the proper insights and drive the right discussions at your Weekly Team Meeting. Test them and don’t be afraid to make adjustments to your software KPI list. If a KPI isn’t giving you good insights or prompting action when you're not on track, stop measuring it and try a different metric. It may take a few quarters to determine your best KPI set. These KPIs also apply to IT (Information Technology) companies and many others, so feel free to download our guide and create the best technology KPIs for your team.
See how Rhythm Systems software can help you execute your KPI strategy and all of your strategic initiatives.
Frequently Asked Questions
How do you get started building a KPI dashboard for a technology company?
Start by thinking of your business in four key areas: Employees, Customers, Processes, and Revenue. Ask what you can measure to give you proper insight into the health of each area, then pick a starting set of KPIs and begin tracking them in your weekly team meeting.
What employee KPIs should a technology company track?
Employee KPIs answer whether your people are engaged, productive, delivering results, and excited about the future. Common examples from technology companies include Employee Net Promoter Score, retention of A Players, and employee health.
What customer KPIs work well for software companies?
Customer KPIs answer whether your customers love, appreciate, and refer you. Common examples include customer retention or churn, customer referrals, customer Net Promoter Score, and the number of open customer support tickets.
What are examples of process KPIs for technology companies?
Process KPIs show whether you have healthy operations and disciplines you can scale. Examples include mean time to recover (MTTR), ticket resolution time, on-time delivery, A/R days, expenses, margin, and profit.
What revenue KPIs should a technology company measure?
Revenue KPIs show whether your product and service offerings and your marketing and sales strategies support current and future revenue goals. Examples include new customer sales, existing customer expansion, cost of customer acquisition, close ratio, close cycle, recurring revenue, pipeline, and cash runway.
What should you do if a KPI is not useful?
Stop measuring it and try a different metric. A good KPI gives you insights and prompts action when you are not on track. Testing and adjusting is normal, and it may take a few quarters to determine the best KPI set for your team.
Tiffany Chepul
Tiffany is a Rhythm Consultant who helps leadership teams turn ambition into execution. With a strong foundation in sales and public relations, she brings both strategic clarity and real-world communication expertise to every engagement. Tiffany specializes in building high-performing Think Plan Do Rhythms that align teams, sharpen focus, and drive purposeful growth. She’s passionate about helping organizations move faster, stay accountable, and achieve meaningful, measurable results.
Connect with me on LinkedIn.