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The right Brand Promise Guarantee will shift the risk from the customer to you in order to help you win their trust. These are NOT safe ideas. In fact, you may feel your stomach turning at first when you discuss and determine your Guarantee.
Your Sandbox is where you will dominate over the next 3-5 years. The sandbox should be large enough to support your 3-5 year revenue and market share goals, but concise enough to give you direction and focus.
To determine your Sandbox, ask these 3 questions: