- Core Purpose - Your Core Purpose will keep you on-track as you make strategic moves, ensuring your team is aligned to a common reason for being.
- Core Values - Core values are the handful of guiding principles by which a company navigates.
- Core Competencies - Core Competencies are unique systems and processes that make you operationally different and superior to your competition.
- BHAG (Big Hairy Audacious Goal) - Your BHAG is a 10-25 year goal that stretches
your company to achieve greatness.
- Brand Promise - Your Brand Promise is the promise you're making to your customers that both really matters to them and makes you different from your competitors.
- Winning Moves - Winning Moves are strategic decisions and actions that enable you to double your business within 3-5 years.
- 3-5 Year Plan - Your 3-5 Year Plan can be viewed as a base camp on the way to the summit that is your BHAG.
- SWOT - SWOT analysis is a planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or business venture.