Successful SMART goal setting is an essential skill for both personal and professional success. If you aren't writing goals for yourself, you're likely not making progress. However, research by the University of Scranton found that 92% of people who set New Year's resolutions never achieve them.
Business goal achievement doesn't fare much better; 67% of great strategies fail due to poor execution. Writing an effective goal will increase your chances of successfully achieving that goal, or quarterly rock. Fortunately, goal-setting is a skill that you can learn and improve. Setting goals and priorities is essential to running a great company so it is worth the time and effort to improve this skill to write effective performance goals.
Here are 6 Easy Steps to Writing Actionable Smart Goals:
How to Write Effective Goals
- Make it Actionable. Use a verb when writing your goal. Goal setting needs to be clear and specific about what you will actually do. Anyone should be able to read your goal and understand exactly what you'll be doing. For example, we see goals that simply say, "Tradeshow." You can increase the likelihood of successfully setting and achieving your key result by making it more specific: "Get contact information for 20 leads from demo booth at Trade Show." Goals that are specific make it clear for all involved parties and leave no room for interpretation.
- Assign an Accountable Owner. Many people may contribute work to your priority or goal, but there should only be one owner-one person who is ultimately accountable for the priority's success. Without one clear owner, the goal may slip off your radar screen; you need someone who is driving it, coordinating all the moving parts, keeping the momentum going and ensuring the work gets done. This is often overlooked in the goal setting process, yet it is one of the most important.
- Establish Timing. When setting priorities always include a start and end date, and be realistic about what you can accomplish in a given time-frame. Time bound goals are important, especially if others are dependent on your completing this goal and create a sense of urgency.
- Clearly Define Success. Determine clear success criteria for your priority so you know what it looks like to achieve the goal. If your goal is a business one, ensure your expectations on success are aligned with everyone on the team. Everyone needs to agree on when we reach the goal to ensure that we are achieving success. We use a simple Red-Yellow-Green method to set clear success criteria :
- Red = Failure or unacceptable performance on the priority
- Yellow = Between Red and Green
- Green = Successful completion of the goal
- SuperGreen = Stretch goal
- Connect to Why. Understanding how this goal fits into the big picture is important and will help you stay motivated. Link this priority to your longer-term strategy or connect it to your larger goals in some clear way to increase the likelihood that you will complete it.
- Break it Down into Milestone Actions. What are the top 2-3 tasks that you will have to accomplish to achieve the goal? When will you need to do them in order to hit your due date? Who will be involved in helping? Establishing a clear action plan will help you accomplish your goal. These action steps will help you with time management and allow you to carve out the time and effort needed to achieve your goal.
Once your priority is written, the real work begins-now you actually have to execute to achieve the goal. If you've followed the steps above, you've set yourself up for success by thinking and planning effectively. This will help you maximize your chances of success now that you're ready to move into doing the work and is an integral part of any plan.
What Makes a SMART Goal?
When writing goals make sure that you follow the SMART method as part of your writing process for each specific goal.
- S= Specific: The objective is crystal clear
- M = Measurable: It must be a measurable goal, otherwise there can be confusion on whether the key result was accomplished
- A = Attainable
- R = Realistic (or attainable)
- T = Time Bound (or timely)
Actionable Goal Writing Examples:
- Keep it visible. Put it on a dashboard where others can see it and help you remain accountable to your stated goal.
- Status it weekly. How are you doing based on the success criteria you set out for yourself? Does this help to move the business plan forward?
- Make adjustments as needed. If you can see that you aren't on track to hit the goal by the deadline, what else can you do to move forward? Do you need to enlist some help? Do you need to move your milestones around? Do you need to say no to some other things so you can focus more on your goal? It is okay to write a lofty goal, but make sure it also attainable - yes it is a fine line sometimes.
- Include long term goals. Remember to keep the end in mind and plot out your long-term project goals. Too often we focus on the immediate and urgent at the expense of longer-term success. Make sure that you plan to work towards the longer-term goals, not just the short-term goals with a clear action step outline.
Ready to join those elite 8% of people who successfully hit their goals? Good luck, and please share any tips that help you write more effective goals. The journey to write a brief description about how you plan to achieve your priority or what success looks like starts with a single world. Write SMART goals to get the most out of yourself and your team. If you need any help, you can count on the goal gurus at Rhythm Systems to help.
Need help getting your team aligned to achieve your growth goals? Rhythm systems software was ranked the #1 easiest software to use, highest ROI, fastest implementation, and highest adoption rate on G2.
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