Over the last few months, my husband and I have been re-watching AMC’s Mad Men, a show we started a long time ago and never finished in the flood of other enticing streaming content and demands of life with two small kids. While there is plenty of workplace behavior on this show that I by no means endorse, every once in a while, Don Draper drops in with a quote that makes me think. For example, in one episode, he says to his apprentice, Peggy, who’s struggling to come up with an idea for a client, “Just think about it deeply. Then forget it. And an idea will…jump up in your face.”
It got me thinking about how critical it is to prepare well for strategic planning, especially as most of our clients are in the midst of Q4 and Annual Planning. You can’t just show up in the meeting and hope inspiration will strike, and you’ll create the perfect strategy for navigating this challenging environment filled with uncertainty. You need to put the time in to really think, prepare well and clear your head in advance. Maybe then, with the right preparation and when you least expect it, inspiration will strike.