As you lead your team through strategic planning, one of the hardest discussions can be around strategy. Sometimes, your team has more ideas than you know what to do with, and other times, it can feel like the well is dry. Often, it’s easiest to come up with strategic ideas when things are going well, and when you really need to pull a rabbit out of a hat, it can be hard to be creative when the pressure is on.
This is a big reason why we encourage our clients to have a regular rhythm for thinking strategically. Even if you are currently in the middle of executing your strategic plan, still make time to brainstorm new ideas. You never know when you might need a plan B or when you might come across an idea that changes everything.
If you need some help with brainstorming ideas for your strategic plan, consider these questions:
Now that you’ve got an idea bench, you can vote to narrow down your list. Get down to the top 5-8 ideas that you think are most viable, and then you can evaluate those ideas to help you prioritize and choose a few to execute effectively. Be careful to identify assumptions you are making in your financial model and test those out by gathering some real data before going all in on your idea.
If this process seems daunting, it can help to bring in a strategic planning facilitator to guide your team through asking the right questions to help you brainstorm and narrow your list.
Looking for more Annual Planning information to help get you started? Check out our additional resources: