Accountable Leaders & Teams
Most often, when we think of an organization’s reason for being, we often first think of making money. While it is true that the goal of any business is to make money, there is a much deeper fundamental reason for its creation, a core purpose. This is the “heart” of the organization - the reason for existence. Core purpose motivates the head and speaks to the heart - it allows people to make a difference by rallying together to accomplish a goal they might not be able to achieve individually. And it sets the tone for a mediocre or stellar performance.
Consider the story of three men laying bricks. When asked what they are doing, the first person simply replied “laying bricks”. When the second was asked the same question, the reply was “building a wall”. When the third laborer was asked the question, he replied “building a cathedral.” He had purpose. How much more likely is it that the quality and output of the last individual's contribution is significantly greater than the first?
You can build a crusade around your core purpose. Steve Jobs defined Apple’s core purpose and it was not to build a great Mac or iPhone. It was to put a dent in the Universe.
So, how do you accomplish a crusade?
Photo Credit: iStock by Getty Images