How much time, money, and energy are you wasting trying to sell to the wrong customers?
Determining who your core customer is and developing the right brand promise can really supercharge your sales engine.
We are gearing up for our annual Breakthrough Conference in Charlotte in October. This year’s event promises to be even better than last. And last year was amazing, as so many of our attendees commented. We have several keynote sessions planned, from our own Patrick Thean and Cathy McCullough, one with Dr. Stephen Vogt from BioPlus, and one with Joseph Grenny, author of Crucial Conversations. Along with the keynotes, we have a great schedule of breakout sessions developed by our team and presented by our expert consultants.
I will be presenting a session titled Core Customer & Brand Promise: 2 High Impact Decisions to Fuel Your Sales Engine. I am putting a lot of effort into preparing for the session to ensure our participants learn a lot and walk with away with a head start and process to better define their core customer, unique offering, and brand promise.
If you are experiencing any of the following issues, this session will be worth your time:
Sales Conversion Low
Cost of Sales High
Cost to Service High
Value Proposition Wrong
Here is what we are going to work on in the session:
Learn what a core customer is, how important it is to identify your clearly, and a step-by-step process to do so.