Brian Souza's "The Weekly Coaching Conversation"

By Kristi Burns

dateWed, Jun 27, 2012 @ 08:37 AM

During the recent Fortune Leadership Summit, Brian Souza addressed the principles behind his new book, The Weekly Coaching Conversation.

The key learnings from Brian's work are twofold:gazelles.coaching

1.  Managers should be Coaches.

  • The case Brian makes for redefining the role of a Manager to that of Coach is rooted in profound positive correlations between productivity and weekly individual performance executive coaching, commenting that a manager's "job is to coach and develop people."  

2.  Individual Accountability through individual weekly coaching discussions.

  • This idea revolves around a weekly meeting cadence to prioritize and promote focus and accountability within a constructive, developmental environment.

The discussion framework for holding "The Weekly Coaching Conversation" is an easy to remember acronym, FAR:  

  • F = Focus:  Shifting thoughts from results to process of achieving results
  • A = Accountability:  Doing the things that need to be done 
  • R = Reinforcement:  Positive reinforcement and constructive feedback of desired behaviors 

Bottom Line:  The true measure and function of a manager is to move personal and organizational productivity forward, and personal performance coaching with a weekly cadence is the most effective way a manager can move this forward.  


Kristi Burns


Photo Credit: iStock by Getty Images