5. Identify the assumptions leading you to believe the Revenue Impact and Ease rankings are accurate.
Have the team document up to 5 assumptions they are making on each idea, then allow time to use data and experience to test those assumptions. This process allows the team to select and develop Winning Moves based on facts instead of emotion.
Assumptions are made when we don't know something about our topic, such as what happens if the market for our product changes. The best way to find out if your assumptions are correct is to test them. If they turn out to be wrong, then you'll need to change your plan accordingly.
These are the steps to identify the 3 Winning Moves you want to include in your 3-5 year plan. Now you're ready to begin the process of developing and implementing. As you begin to put these Winning Moves into action, it's important that you keep testing your assumptions, documenting learnings, and making adjustments to the plan as you go.
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