The ROI of Business Coaching: Executive Coaching ROI Statistics (2024 Updated)

By Cathy McCullough

roi on executive coaching

dateWed, Jul 19, 2023 @ 11:03 AM

My last blog, 6 Excuses for Avoiding an Executive Coach (and Why You Should Think Again), talked about all the negative internal chatter (aka, excuses) we give ourselves for not wanting an Executive Coach (or business coach). That blog also pointed out some of the key business benefits of Executive Coaching. What do some of those benefits look like, and how do I know if I need executive leadership coaching? More specifically, what is coaching ROI?

Tim Morin, CFO for WJM Associates, notes that venture capitalists often claim that they primarily "invest in management." Yet, Gallup's research continues to report the abysmal organizational stats in employee engagement. We can celebrate that it's not as bad as it once was (34% of US workers are currently "Engaged," and the "Actively Disengaged" category is down by 13%), but there's still progress to be made (in Harter, August 2018, Economy). While there may be many reasons for such a gap in employee engagement, an executive leader's role in creating the right environment for people to excel in doing what they do best every day is crucial. Creating awareness around how leadership behaviors impact others and then operationalizing that understanding into tangible results can help a leader (and, in turn, the company) make considerable strides in the right direction.

First and foremost, we must remember that changing behaviors and turning around sour relationships takes time, as leadership coaching has to be viewed from multiple perspectives. But over time, there should be a shift in the right direction if the executive fully engages in the coaching process. This is why most of my Coachees go through a rigorous upfront process that measures the degree to which they impact the business positively and how they might be inadvertently getting in the form of progress. Whether it's lack of empowerment, lack of an expressed focused strategy, lack of consistency within the walls of the organization (i.e., the right hand doesn't know what the left hand is doing), lack of creating win-win agreements, inability to change, or something else, Coachees need baseline data as a benchmark for the current reality they're making. In time, the measurements are repeated, leading to a series of questions about what's going well or what might not continue going so well. 

Executive Coaching ROI

Leadership development takes time and effort, but the return on investment of your payroll will be multiplied by the improvement of all the employees who report to that leader. The fact of the matter is that most HR departments don't have internal expertise for such a development program and need to hire expertise outside of the organization. In addition, an outside resource can come in with a fresh perspective, and the coaches focus on providing actionable, constructive feedback required for the long-term growth of a leader. An internal resource may not feel like they have that luxury as the executive is likely their senior in the organization and may not feel comfortable exploring the hard truths needed to become a better leader.

In the end, though, Executive Coaching can serve you and your organization well by expediting the changes needed in individual leadership strategies. That impact can be measured to measure the actual return on investment of executive coaching. The ROI of executive coaching comes from the organization being better, more focused, and aligned on your organization's biggest challenges.

The ROI of Executive Business Coaching:

  • A Fortune 500 company wanted to study the ROI of Executive Coaching. They found that 77% of respondents indicated that coaching significantly impacted at least one of nine business measures. In addition, they uncovered that overall productivity and employee satisfaction were the most positively impacted areas (which in turn impacts customer satisfaction, employee engagement, quality, annualized financial results, and more). Their study concluded that Executive Coaching produced a 788% ROI. The study noted that excluding the benefits from employee retention, a 529% ROI was delivered. (Executive Briefing: Case Study on the ROI of Executive Coaching, Merrill C. Anderson, Ph.D., MetrixGlobal, LLC)
  • Manchester, Inc. surveyed 100 executives, most of whom were from Fortune 1000 companies. Their research showed that a company's investment in Executive Coaching realized an average ROI of almost six times the cost of the coaching. (Maximizing the Impact of Executive Coaching, The Manchester Review, 2001, Volume 6, Number 1, Joy McGovern, et al.)
  • According to the International Coaching Federation (ICF), 86% of organizations saw an ROI on their Coaching engagements, and 96% of those who had an Executive Coach said they would repeat the process. Behind these results were tangible as well as intangible factors. Tangible factors included increased productivity, higher levels of overall employee performance, reduced costs, growth in revenue and sales, higher employee retention, and higher engagement of employees. Intangible factors were increased confidence of those being coached, improved communication, more vital employee and peer-to-peer, and key stakeholder relationships.
  • In their article, "How's Your Return on People?" (Harvard Business Review, March 2004), Laurie Bassi and Daniel McMurrer note that three stock portfolios comprised only of companies that "spend aggressively on employee development" each outperformed the S&P 500 by 17 - 35% during 2003.
  • A study by the International Society for Performance Improvement (ISPI) found that coaching has a 221% ROI.
  • A study by the American Society for Training and Development (ASTD) found that organizations that invested in coaching saw a 33% increase in productivity, a 27% improvement in quality, and a 21% increase in customer satisfaction.
  • Other studies indicate positive ROIs as well:
    • Improved executive productivity (reported by 53% of executives)
    • Improvements in organizational strengths (48%)
    • Gains in customer service (39%)
    • Increased retention of executives (32%)
    • Enhanced direct report/supervisor relationships (>70%)
    • Improved teamwork (67%)
    • Improved peer-to-peer working relationships (63%)
    • Great job satisfaction (52%)

Of course, the ROI of Executive Coaching depends on the expressed desired outcomes for each engagement, the Coachee's willingness to receive information s/he may not want to hear, and the Coachee's desire to put in the hard work to consider thinking (and then leading) differently.

As an Executive Coach, I've had the opportunity to see Coaching as a powerful way to expedite a leader's ability to impact business results. It is impactful because of the awareness it creates on the part of the Coachee, the alignment in thinking it opens for the Coachee, and its bias for action (results orientation).

Whether your desire for Coaching is solely for your edification or whether it's also wrapped around a passion for increased sales, new accounts, decreased absenteeism, improved productivity, reduced workplace drama, better work/life balance, improved employee engagement, or something else, you'll find that Executive Coaching is a viable pathway to expedite your leadership and bottom-line business results. We've been coaching clients with leadership development coaching sessions for over a decade, and our clients see the impact on their bottom line.

Additional business coaching and leadership development blog articles.

How CEOs Grow Accountable Leaders & Teams [Video]

New Middle Market CEO: 11 Tips to Get Started as a New CEO

A Leader's Template: 6 Questions to Ask in Your Next One-on-One Meeting

Employee KPI Examples: How to Measure What You Want to Move

The Five C's of Team Accountability

Strategic vs. Tactical Leaders: Which Are You? [Video]

Classic BHAG Examples

4 Easy Steps to Fix Your Weekly Staff Meetings [Video]

Photo Credit: iStock by Getty Images


Cathy McCullough


Photo Credit: iStock by Getty Images