In order to achieve breakthrough execution, you have to establish a Think Rhythm to review key strategy elements that are important to all growth companies. These include a Core Purpose, Core Values and Jim Collins' BHAG (Big Hairy Audacious Goal).
BHAG is a term coined by Jim Collins and Jerry Porras in their 1994 book titled Built to Last: Successful Habits of Visionary Companies. The acronym stands for big hairy audacious goal. The idea behind a BHAG is to develop a visionary goal that is strategic and emotionally compelling that helps align your team to work toward a long-term 10 to 30 year goal.