Imagine this - you set out a quarterly plan with your team. Your top priority is to launch a new product. Everyone is excited! You want to set the teams up for success by providing an end date and clear expectations for what success looks like at the product launch. You talk about which department is going to do what by then. You’ve got a solid plan in place. AND - break!
Fast forward to the end of the quarter, and the product isn’t launched… not even close. Apparently, R&D had been waiting on specifications from the IT team that never arrived. What’s worse, the marketing team had already launched the new website to promote the product, and sales had started selling it. Now, client services is having to go back to try to smooth things over and convince new clients to wait it out a little longer until the new product is ready. Clients are leaving, and leaving mad. Yikes!