If the idea of coming up with a Big, Hairy, Audacious Goal (BHAG) for your business seems a bit overwhelming, that's okay. After all, it is an important piece of your company's strategy that will be used to help guide strategic decision making, shape your company's culture, and drive innovation and engagement. Each of your company's 3-5 year growth strategies and Annual Plans should anchor back to your BHAG and get you closer to achieving it. It's not something you want to rush - you have to spend the time necessary to get it right.
If you are just beginning the iterative process of working on your company's compelling vision, consider the basic definition, purpose, and activity below to get your team's juices flowing:
In your next Think Rhythm meeting or Annual Planning session, try out the exercise mentioned in the graphic, and spend some time studying a few BHAG examples. Remember that it is a process - you may have a lot of different ideas that you consider and put through the questions in the graphic to test. Once you've got your BHAG - use it! It will propel your company forward in ways you couldn't grow otherwise.
Looking for some more information on BHAG to help get you started? Check out our additional resources:
Classic BHAG Examples
What Drives Your Financial Engine? Profit/X Examples
Does Your Company's BHAG Connect to Your Hedgehog?
How to Reach Your BHAG (Infographic)
Photo Credit: iStock by Getty Images