Company BHAG Basics: How to Get Started [Infographic]

By Jessica Wishart

BHAG Basics: How to Get Started

dateWed, Jan 12, 2022 @ 11:00 AM

If the idea of coming up with a Big, Hairy, Audacious Goal (BHAG) for your business seems a bit overwhelming, that's okay. After all, it is an important piece of your company's strategy that will be used to help guide strategic decision making, shape your company's culture, and drive innovation and engagement. Each of your company's 3-5 year growth strategies and Annual Plans should anchor back to your BHAG and get you closer to achieving it. It's not something you want to rush - you have to spend the time necessary to get it right.

BHAG Basics: How to Get Started


If you are just beginning the iterative process of working on your company's compelling vision, consider the basic definition, purpose, and activity below to get your team's juices flowing:

Company BHAG Basics Infographic

In your next Think Rhythm meeting or Annual Planning session, try out the exercise mentioned in the graphic, and spend some time studying a few BHAG examples. Remember that it is a process - you may have a lot of different ideas that you consider and put through the questions in the graphic to test. Once you've got your BHAG - use it! It will propel your company forward in ways you couldn't grow otherwise.

Free Guide:
3 Steps to Create Your BHAG

Looking for some more information on BHAG to help get you started? Check out our additional resources:

Classic BHAG Examples

How To Create Your BHAG

What Drives Your Financial Engine? Profit/X Examples

Do You Have a Personal BHAG?

Does Your Company's BHAG Connect to Your Hedgehog?

Why Having a BHAG Matters

How to Reach Your BHAG (Infographic)

Photo Credit: iStock by Getty Images  

Jessica Wishart


Photo Credit: iStock by Getty Images