In January, most of us are thinking about our health and making resolutions to eat better, exercise more, or practice meditation. Taking stock of your personal health is important, and so is taking stock of your business health. As the year kicks off, consider taking our Company Health Check to determine if there are any areas of improvement you should be focusing on for your company in 2018.
Just as your personal health can be measured and improved in four key areas (physical, mental, emotional, spiritual), so can the health of your business.
Our health check addresses these four key areas:
- Employees: Think of your employees as your company’s “body” - they are the ones who bring everything else to life. Taking care of your employees is like taking care of your physical self. You need to know that your employees are engaged, productive, delivering results and excited about the future. But, like your physical health, you need to put some energy and effort into getting them there. Maybe 2018 is the year you revamp your compensation structure, consider new HR policies like flexible schedules or unlimited vacation time, or just invest in ongoing continued health through team building and regular, consistent feedback.
- Customers: These are the soul of your company, and consideration for your core customers should drive decisions you make in every other aspect of your business. After all, you can have the greatest products, services, strategies, etc. but without customers who love, appreciate and refer you, your business won’t last long. So, don’t neglect your customers in 2018; work hard to understand them and their needs, and you’ll reap the benefits in all the other areas of your business.
- Processes: These are like the “mind" of your business; you need to continuously think about the right operations and disciplines so that you can scale your business for the future. Just as you should always be learning and engaging your brain, you should always be continuously improving your processes so that you don’t create unnecessary confusion and wasted resources as you grow.
- Revenue: This is the “heart” of the operation - the vital organ that pumps blood into the rest of the company. Not only do you need to have the right product or service and marketing/sales strategy for supporting your current revenue goals, you also have to consider new revenue-growth ideas for the future.
To care for the health of your business in these four key areas as we head into a new year, start with a baseline. Take our Company Health Check today and get some great insights into what you should be measuring and adjusting to stay healthy, strong, and growing in the new year.
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