How to Write OKRs A Step By Step Guide With Examples

By Ted Skinner

How to Write OKRs A Step By Step Guide With Examples

 OKRs are an essential part of any successful organization. They help align everyone around common goals and objectives. But what exactly are OKRs? And why do we need them? Let’s look at how OKRs work and why they’re such an effective tool for creating a high-performing team, but many don’t know how to properly write objectives and key results to effectively align teams to your 3-5 year strategic plan

Objectives and Key Results (OKRs) are short-term goals and long-term outcomes that define success for every employee within your organization. These specific targets are broken down into smaller tasks, called objectives, and each objective is assigned a key person responsible for completing it. Every quarter, teams meet together to review progress against their OKRs. This helps ensure everyone understands where the company is headed and how they fit into achieving those goals.

In addition to helping individuals understand their roles and responsibilities, OKRs provide a framework for measuring performance. When you know what you want to accomplish, you can measure whether you’ve achieved it. For example, say you set an OKR for increasing sales revenue by 10% over the next 12 months. You could track monthly sales figures and compare them to the target number. If you see that you’re falling behind, you can adjust your plan accordingly. You want to make sure that you have some SuperGreen stretch goals to encourage your most productive employees when you write key results.

Writing great OKRs isn’t just about tracking numbers and metrics. They’re about building a strong sense of shared purpose. Employees who believe in the mission and vision of their company will perform better because they’ll be motivated to achieve their individual objectives. In fact, research suggests that companies with high levels of employee commitment outperform competitors by up to 40%.

 

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What is the OKR Goal Setting Framework?

OKRs are a tool to help you achieve ambitious goals set by John Doerr when he brought OKRs to Google when working with Andy Grove. They're based on the idea that knowing what you want helps you achieve it. And they're a great way to align everyone around a common vision. So how do you set up Team OKRs in a way that aligns your team with the bigger picture? Let's look at how to write a good OKR that aligns with the company level.

First, define your objective. What do you want to accomplish? Is it revenue growth? Customer acquisition? Employee retention? Whatever it is, write down your goal. At this stage of writing an OK, focus on the larger picture of the objective of the goal that you want to achieve. In the next step, we’ll get more granular about our key results and define them in a way that leaves no room for interpretation to ensure complete alignment and transparency. Check out our full guide to implementing OKRs in your business.

Next, figure out your objectives. These are the steps you'll take to reach your goal. For example, if you want to increase customer satisfaction, your objective might be "increase customer satisfaction." Your objectives could include things like "improve conversion rates by 8%," "reduce churn by 5%," and "increase average order value by 10%." 

Finally, identify key results. Key results are metrics that measure whether your organization is achieving its objectives. They show whether you're moving toward your goal. In addition, KPIs help you understand where you stand relative to your competitors. You can use KPIs to compare yourself against industry benchmarks. (Learn about KPIs vs. OKRs and how to use them both)

 

Marketing OKR Example

Objective:

Launch webinar series to engage our target audience better

Key Results:

Generate 300 Sales Qualified Leads (SQL) by the end of the quarter (time-bound)

Produce $425,000 in new sales pipeline

Have an average attendance rate of 50% 

 

Sales OKR Example

Objective: 

Reach $3 Million in Annual Recurring Revenue by the end of this quarter

Key Results: 

Close 5 new logo deals

Annual Recurring Revenue per deal of $600,000

Schedule 25 qualified discovery meetings

 

Healthcare OKR Example

A healthcare organization wanted to increase flu vaccination rates among employees. They identified three areas where they needed improvement:

Objective: 

To increase Flu vaccination rates to minimize hospitalizations and sickness.

Key Results:

Increase awareness about the importance of getting vaccinated by 8%

Have 33% of staff take advantage of on-site vaccination days

Cut sick days of employees due to flu by 5%

 

CEO OKR Example

A CEO sets his/her own OKRs and measures them against those objectives. This helps ensure that the CEO’s priorities remain consistent throughout the organization. As such, the CEO must understand how each department works and what metrics it needs to meet.

The CEO must set OKRs aligned with the company's overall goals. For example, the CEO might set OKRs like this:

  • Increase revenue by 10% per quarter over the next 12 months.
  • Reduce the cost of goods sold by 5%.
  • Improve customer satisfaction by 20%.
  • Achieve operational excellence.
  • Grow market share by 15%.

They would roll this cascading OKR down to each team member to know exactly what they need to do to contribute to the success of your business. The individual OKRs cascade deep into the organization to create a clear picture of success; now, you need to get in the Rhythm of Work to get your strategy done!

As you can see, OKRs are a great way to build a cohesive team, improve productivity, and increase overall organizational effectiveness with our OKR template and expertise in setting key results. Contact us to learn how Rhythm Systems can help you implement OKRs in your organization to increase revenue and encourage employee engagement so that your organization can realize the benefits of OKRs when setting goals.

 

-Ted Skinner

Simplify Your OKR Process with Rhythm

 

 

Looking for some additional OKR examples to help get you started? 

 

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