I would challenge you to think very hard about this question as it’s not an easy one to answer based on my experience as a facilitator, strategist and execution coach. Part of my job is to help companies prepare for and have effective annual planning sessions that are strategic to help them reach their long term goals. Too often, time is spent at the operational level, action planning or setting unrealistic targets with no real strategy how to achieve them. It is very important for the team to spend ample time researching, gathering data and preparing for their sessions to get the most out of them. I have said many times through the years that it is not enough for a bunch of smart people to get together in a room for a couple days and expect to come up with great plans. There is a lot that goes into the preparation, and the strategy work needs to continue long after the session concludes.
I think this question is so important, I am developing a workshop for this year's Breakthrough Conference to help companies evaluate how they are doing at strategic annual planning and share ideas on how to get better at planning strategically.