You worked hard with your team to develop a winning annual plan. Everyone is optimistic going into the year that this plan is going to produce 20-30 percent annual revenue growth. Unfortunately, 67 percent of plans created fail due to poor execution. It’s a fact that the right strategy is important, but it’s even more important to execute that strategy or it’s all for nothing. Too many well-developed plans fail for 4 common reasons. You don’t need to fail if you avoid these pitfalls.
Here are the 4 most common reasons revenue initiatives fail: