We’ve been busy preparing for our Breakthrough Conference in Charlotte, working on keynotes, topics, and materials that would help leaders to break through to a great 2018. So it was no surprise that my mind drifted to reliving lessons learned the hard way - and successes - in delivering a message. Having experience with sales, webinars, classroom facilitation, workshops, and keynotes, I first want to share that each is different in unique ways. However, there are consistent approaches and best practices for each that will help you to be heard above a noisy world of communication. I shared best approaches in previous blogs like 6 Keys to Save Communication Time, Stand Up, Speak Up, and Shut Up, and my 3-Step Process to a Great Standup.
My focus in this blog has to do with being stuck in your message. Whether you're a salesperson, a marketer, a consultant, or a training professional who needs to effectively engage an audience, you can improve by asking yourself what do you want your audience to think, say, or do differently? What action do you want them to take?