As companies grow, the need to establish processes to help you scale becomes inevitable. We've all reached a place in our role when the way we used to do things no longer works and we have to innovate. Necessity becomes the mother of invention - there's really no way to avoid it in a healthy growing company.
The truth remains, however: establishing new processes and habits is hard. It's some of the most difficult work that teams do. Some teams struggle with change itself - it pushes people out of their comfort zone and sometimes there is resistance. Other teams struggle to develop the processes themselves - they can't agree on the best way to proceed. Even if you can define a new process and make some headway on changing people's mindsets, there is still the uphill battle for adoption.