People ask me all the time, "What is so special about Rhythm? Why do your customers have so much success?" I jokingly reply, "I don’t know, either we are just awesome, or we have chosen awesome customers. But it is much easier to choose awesome customers, and they will make us successful." And we all laugh. However, there is a lot of truth in my statement.
We choose awesome customers who are already successful and have the right characteristics for our method and software to make them even more successful. They have a strong desire to go from good to great. It takes a lot of hard work to make this climb. Unfortunately, it is not easy. We are here to help. We can provide the tools, playbook, and coaching, giving our customers an unfair advantage over their competitors. But our customers are the ones making this climb, and they do it well!
Here’s what a Rhythm good to great CEO looks like:
- They have dreams and goals that are very important to achieve. It is not about making money. Financial success comes as part of their success, but it is not their primary focus.
- They want discipline but not bureaucracy. It takes discipline to achieve predictable results and performance.
- They understand the importance of accountability. They may not know how to hold people accountable correctly, but they understand that accountability is a much-needed ingredient for performance across their companies.
- They are leaders of change. Implementing any improvement requires change, and change is uncomfortable. They lead their teams through the valley of change to get to the next level of success. This allows them to lead their teams to develop new habits and faster ways to execute decisions.
We give them an unfair competitive advantage by helping them shift into a thinking process, providing the software and discipline for repeatable performance, and coaching to help get them unstuck on difficult decisions.
We know that our process works extremely well for the right CEO and company. It does not work for everyone. But that is ok because there are other ways to get there. There are other paths that can also lead to success. Ours is but one path. If you want to go from good to great, start by evaluating yourself, and choose a process that works for you. Whichever path you choose, it is going to take a lot of sweat and tears to achieve greatness. Growing a great company is not easy; that's why there are so few of them. For CEOs with the characteristics that I described above, we have the right playbook that works for you. Welcome to building a great company!
Photo Credit: iStock by Getty Images