Have you ever pushed yourself to achieve a goal that you thought was too lofty? How did it feel? In 2012, Daniel Markowitz wrote an HBR article called “The Folly of Stretch Goals,” in which he argued that they demotivate employees, tempt us to engage in unethical behavior, and encourage us to take unnecessary risks. Entrepreneur contributor Jeff Shore argues the opposite - that "stretch goals fuel remarkable success.” So, who’s right? Are stretch goals a good or bad thing when it comes to motivating the team to achieve high performance?