Rhythm Software for Rockefeller Habits

Implement the Rockefeller Habits and the One-Page Strategic Plan (OPSP)

Mastering the Rockefeller Habits and One Page Strategic Plan (OPSP)

Rhythm Rockefeller Habits software helps your company while scaling up.

In 1999, Verne Harnish published his first book, Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm, outlining three fundamental habits that are key to the successful management of a business. These three fundamental habits - Priorities, Data and Rhythm - could be seen over one hundred years ago in John D. Rockefeller’s unprecedented success as the founder of Standard Oil, and they can still be observed in successful companies today. Since the first publication of the book, thousands of entrepreneurs have adopted the Rockefeller habits and the One-Page Strategic Plan (OPSP) as the foundation for how they scale up their businesses.

In 2006, Patrick Thean developed a method for implementing the Rockefeller Habits called Rhythm. Incorporating the fundamentals of the Rockefeller Habits, the One-Page Strategic Plan and other best practices into one practical system, Rhythm consists of Think, Plan, Do methodology, good habits and disciplines, education and coaching, and a patented software platform that serves as your vehicle for implementing and managing all of these good business practices.

While the Rockefeller Habits are a healthy foundation for your company, they can be applied in any company, any size, in any industry, Rhythm is designed specifically for companies that have grown to a certain size and developed a certain level of complexity. Only 3% of all companies ever reach the $10 million revenue mark, the Elite 3%. These companies have more employees, multiple levels of management, structured departments, multiple product/service offerings, and are faced with a unique set of challenges. Over the past 13 years, we have had the opportunity to work with hundreds of companies around the world who are now part of the Elite 2%. Our observations and research, via consulting sessions, planning sessions, and the review of over 1,000,000 company, departmental and individual priorities have provided unique insights into what specific habits, patterns, and actions helped these companies execute better and grow faster.  It is all about execution, read 10 Tips to Scaling Up with Rockefeller Habits.

Below, using Verne Harnish's 6 Page Summary of Mastering the Rockefeller Habits PDF as the framework, we will discuss each key topic and how Rhythm can help you implement that concept in your company.  See how you can power the Rockefeller Habits to "scale up" your company with our Rhythm Software Demo

See Rhythm Software Power the Rockefeller Habits

Download Free Rockefeller Habits Guide

Rockefeller Habit #1


Rhythm allows you to document, collaborate and work in a live environment, has a workspace for every topic on the OPSP and even makes it possible to see how each of the elements is linked to the others. From long-term internal strategy items like Core Values, Core Purpose and BHAG, to external, market-focused items like Sandbox, Brand Promise and Core Customer, and all the way from your 3-5 Year Plan, to your Annual Plan, to your Quarterly Plans and even Individual Quarterly Rocks, you can make comments, add attachments, enter and update planning notes, and create action items.   Find the Rockefeller Habits definition here.

The Rockefeller Habits help you scale up your business by getting you into the right Rhythm of Work with the correct meeting habits.  Once this communication rhythm is established in your company, you and your team to identify obstacles and opportunities more quickly.  This will allow you to create the right quarterly priorities to achieve your growth priorities.

Here are a few of the major topics introduced to us in Mastering the Rockefeller Habits that you will find in Rhythm:

Core Values

Core Values are the handful of rules that will remain constant over time that you believe are key to the long-term success of your business. They already exist and are evident in the behavior of individuals that represent the very heart of the organization. Discovering, understanding and encouraging these core values will strengthen your company’s culture and will provide a good basis for every individual in the company to make decisions on a daily basis.  Core Values and purpose are what drives your company and keeps employees engaged.


Talk to a Rockefeller Habits Expert


Core Purpose

Understanding and reinforcing your Core Purpose will provide inspiration for people on a daily basis. People need to be inspired. They need to understand how their daily work connects to a greater good that is being served through the success of the company. Your Core Purpose will answer the question “why?”


Big Hairy Audacious Goal (BHAG)

Your BHAG - Big Hairy Audacious Goal creates a vision of future success for your company. It should paint a picture of what things might look like 10-20 years in the future when you have achieved this wildly ambitious, measurable goal. Our classic BHAG examples will also provide inspiration for your people and will create a framework for strategic decision making to help you define yours. In Rhythm, we have provided a work space for your team to collaborate and work on some additional concepts necessary to identify your Hedgehog and determine your BHAG. These are Purpose/Passion, Best in the World, and Profit/X. There is also a place to record any specific actions necessary to live your Core Values, fulfill your Core Purpose and achieve your BHAG.


Brand Promise

Working on your Brand Promise will require you to identify and understand your core customer, your company’s core capabilities, and your unique position in the market. Having clarity around what is meaningful to your customers and what you will promise to deliver will provide direction on internal improvement initiatives, marketing messages and sales and delivery processes. In Rhythm, we provide a Brand Promise screen that prompts you to identify your Core Customer, their Needs, your Brand Promise, Key Activities that support your ability to deliver your Brand Promise and how you will measure your Brand Promise KPI.


3-5 Year Targets and Sandbox

Here you will make some directional decisions that will provide a focus for your annual and quarterly plans. Setting Targets for 3-5 years out is similar to establishing a base camp on the way to reaching your BHAG. Along with establishing several quantifiable targets, you should also define the Sandbox in which you wish to play. Clarity around your Sandbox should answer the question, “what market will you dominate over the next 3-5 years?”  This is typically discussed when analyzing your winning moves that can double your business in 3 to five years.


Key Thrusts/Capabilities

These are a handful of strategic moves that will enable you to hit your 3-5 year Targets, dominate your Sandbox and fulfill your Brand Promise. In Rhythm, we recommend that you identify 2-3 operational Key Thrusts/Capabilities and 2-3 revenue generating strategies that have the potential to 2X your business over the next 3-5 years. We call these revenue generating strategies Winning Moves, and we have dedicated a place in Rhythm to document, evaluate, test and initiate your Winning Moves.


1 Year Goals and Key Initiatives

Here you will focus in on the next 12 months and set the measurable results you want to achieve this year, during your annual planning session. This should include Revenue and Profit targets, and could also include other targets like Market Cap., # of Employees, # of Customers or # of Locations. In addition to setting these targets, you must also prioritize and select 3-5 specific Key Initiatives you will commit to completing this year. The right Key Initiatives will support your ability to hit your Targets, move forward on your Key Thrusts and Winning Moves, and execute your core business with excellence.


Quarterly Rocks and Actions

This is how your annual plan will be accomplished. Here you will set specific targets for the quarter and identify the top 3-5 priorities - the quarterly Rocks described in the Rockefeller Method - that must be accomplished over the next 13 weeks in order to move the company forward.   Quarterly planning is where the rubber meets the road and you create an execution ready plan from your strategic plan.  Great quarterly planning keeps the management team healthy and aligned with their employees.  Employee input helps create a plan with buy-in from the team.


Mastering Organizational Alignment

Creating a great plan is one thing, but getting your organization focused, aligned and committed to that plan is another. In Chapter 5 of Mastering the Rockefeller Habits, Verne Harnish teaches us the importance of identifying the top priorities for moving the company forward right now, clearly articulating these priorities to everyone in the company, and ensuring all employees understand their individual roles in accomplishing these priorities. 

In Rhythm, we call this cascading your quarterly plan, and we add the additional step of quarterly planning at the departmental level. We recommend that each quarter, once the executive team has completed the company’s quarterly plan, each department leader should then create a quarterly plan with their direct reports that is aligned with the company’s plan and identifies the top 3-5 priorities for their department for the quarter. As part of this plan, every employee should identify 3-5 Individual Priorities that are directly linked to a Company Rock (Priority) or a Group Rock (Priority). Rhythm strategy execution software gives you a very clear picture of how all of these priorities (Company, Department, and Individual) are linked and supporting each other. And once this plan has been created and entered in Rhythm, you immediately have a dashboard showing you where your team’s energy is being expended and outlining and updating progress on these priorities throughout the quarter.

Download the free One Page Strategic Plan OPSP Template

4 Tips to Power Implement the Rockefeller Habits and Your One Page Strategic Plan (OPSP)

Or visit our Rockefeller Habits Resource Center for our Rockefeller habits templates and tools to help you implement the method in your organization.

Top 5 and Top 1 of 5

Every quarter you have a chance to send a message to your company about what is most important. Identifying the company’s Top 3-5 Priorities/Rocks for the quarter is a good start. But to really complete the message, you have to take it one step further and determine from that narrowed down the list, what is the Number 1 Top Priority for the company this quarter. What is this quarter all about? In Rhythm, we call this the Main Thing. You will not only be prompted to assign an owner for each priority, but you must also establish clear success criteria for each priority. We call this Red-Yellow-Green success criteria… more on that later.

7 Keys to Mastering the Rockefeller Habits and your One-Page Strategic Plan OPSP


Management Accountability Plan

This is a worksheet that Verne Harnish created to help establish team accountability and determine the specific actions that must be taken to complete each priority. Using Rhythm software, you are able to accomplish this by creating Action Items that are linked to each priority. Each Action Item identifies the Who, What, When for that action and allows you to think through the sequence and timing of major milestones for each priority.


Mastering the Quarterly Theme

This is the purpose of the theme. A good theme will include a memorable name, a measurable target, a deadline and some form of celebration or reward. All of these elements are supported in Rhythm in the Annual Focus and Quarterly Focus screens, and the information is displayed throughout Rhythm no matter what section of the software you are in as a constant reminder of what is most important.

Using Priorities and Critical Numbers

If the purpose of a theme is to bring a plan to life and reinforce what is most important, then the theme must be derived from the Main Thing or Top Priority you want your people focused on. Along with building your theme around your top priority, you should measure the success of your quarter and the criteria for achieving the reward or celebration with a Critical Number. In Rhythm, you are not only asked to establish the Critical Number for the quarter, you are asked to establish clear Red-Yellow-Green success criteria for that Critical Number. And if you choose to, you can add that Critical Number to your KPI Dashboard and track progress weekly throughout the quarter.


Rockefeller Habit #2


“In order to know if you’re acting consistent to your priorities, you need feedback in terms of real-time data. There are key metrics within the business that you want to measure over an extended period of time, called Smart Numbers, and there are metrics that provide a short-term laser focus on an aspect of the business or someone’s job called a Critical Number. It’s the balance of short term and long term.” - Verne Harnish

Employee feedback can come in a lot of different forms - employee suggestions, employees relaying feedback from customers, employee performance - so you need a way to capture and organize this data so that you can understand what’s going on, recognize patterns and make the necessary adjustments to achieve your plan.

Employee Feedback

No one knows better what holds a person back from being highly productive in their job than the person in that job. The people in your company have the answers, you just have to figure out how to get those answers out of them and into action. Verne talks about de-hassling your organization, that is, finding those things that are getting in the way and removing those obstacles. There are a lot of ways to go about gathering this kind of information, but the way that we have addressed it in Rhythm is through an exercise called Start, Stop, Keep. We suggest that as a part of your quarterly planning process, you ask employees to identify the top three things they would like to see the company or department Start doing, the top three things they would like to Stop doing, and the top three things they think are working really well that they want to make sure they Keep doing. As part of the Quarterly and Annual Planning screens, Rhythm provides a place for employees to go in and enter their Starts, Stops and Keeps prior to the planning session so that they can be reviewed, evaluated and acted on each quarter.


Customer Feedback

Your front line employees are also the ones closest to your customers, so it’s important for you to hear what they are hearing and to create a mechanism for capturing and logging those comments. Rhythm has a special section called Client/Employee Feedback where these comments can be logged and reviewed as part of the weekly meeting agenda.


Critical Numbers

Critical Numbers are special metrics designed to align the company and drive a priority that will be highlighted for a specific period of time (quarter or year) for the purpose of making an improvement in that area. It is important that whenever you establish a Critical Number, you consider any potential negative impact that intense focus could have on another part of the business. For this reason, we recommend that you have two Critical Numbers, one that is Process/Productivity driven and one that is People/Relationship driven. For each Quarterly or Annual Plan you create in Rhythm, you will be asked to establish two Critical Numbers and Red-Yellow-Green success criteria for both.


Smart Numbers - KPIs

In addition to having two Critical Numbers that help you make progress on a particular priority for a short period of time, you should also have a set of metrics that provide data about the ongoing health of the company over time. In Rhythm we call these KPIs. KPI dashboards can be created for the company and for each department and allow you to know at a glance whether or not your plan is on track and your business is in balance. Each KPI can be categorized into one of six categories - Employees, Customers, Shareholders, Make/Buy/Deliver, Sell and Record-Keeping/Finance, and each KPI will have its own unique success criteria. Defining the success criteria in terms of Red, Yellow, and Green allows you to update the status of each KPI every week with the corresponding color, allowing you to view the KPI dashboard and know immediately where you are on track and where you are off track.  The executive team is healthy and driving performance when they know they and their team know all of their numbers and work daily to influence them.

Rhythm Systems KPI Resource Center for all you need to know about Key Performance Indicators.  Looking for some KPI Examples to help get you started? Check out our additional KPI and KPI dashboard blog articles:

21 Production KPI Examples to Improve Manufacturing Performance

25 KPIs for Manufacturing Companies

5 Simple Steps to Create Useful KPIs (Video)

10 Best Employee KPI Examples

5 Tips to create, evaluate and use Key Performance Indicators (KPIs) to drive results in your business

33 KPI Examples to Measure Productivity & Prevent Organizational Drag

Employee KPI Examples: How to Measure What (or Who) You Want to Move (Video)

KPI Examples for Successful Sales Teams

Marketing KPI Examples


Red-Yellow-Green Success Criteria

In Rhythm you will see that every Priority and every KPI should be assigned an owner, have a clear definition of what success looks like, and be visible for all to see. In order not to be blindsided by the final result, it is important for the KPI to be tracked and discussed weekly if possible. During planning, you should discuss, debate and agree as a team on what success looks like and what failure looks like. This is the Red-Yellow-Green success criteria for each KPI.  Here are some quick tips to set SMART goals with an infographic.

Green is your goal. You will create your plan for the purpose of achieving your Green goal.

Red is an unacceptable result. It is the definition of failure.

Yellow is the warning zone between Green and Red. Here you still have time to make adjustments before it’s too late.

SuperGreen is the stretch goal and should signify a time to celebrate.

Talk to Sales


Rockefeller Habit #3


“Until your people are ‘mocking’ you, you’ve not repeated your message enough. A well-organized set of daily, weekly, monthly, quarterly and annual meetings keep everyone aligned and accountable. And the agendas for each provide the necessary balance between the short term and long term.” - Verne Harnish


Mastering Meetings


Rockefeller Habits teaches us that routine can set you free, and the Rhythm strategy execution software is designed specifically to support a healthy routine of Strategic Thinking, Execution Planning and Doing the Work in the form of Annual, Quarterly, Monthly, Weekly and Daily meetings. Each of the meetings serves an important purpose and has its own unique agenda. Here is a look at how you can use Rhythm’s Think, Plan, Do framework to support your meeting rhythm.  

Annual Planning Meeting

The purpose of the Annual Planning Meeting is to align your team around a handful of priorities for the year that once completed will move the company closer to achieving its 3-5 year targets, and ultimately the 10-20 year visionary BHAG.

Your Annual Plan will provide inspired focus for your people and will serve as the foundation of each one of your Quarterly Plans. In this meeting, you should focus on columns 1-4 of the OPSP. In Rhythm, Annual Planning falls into the Plan Rhythm, but it also crosses over into your Think Rhythm. We don’t believe that all of the strategic thinking you and your team will need can be accomplished in your Annual Meeting or even your Quarterly Meetings. It requires a consistent, disciplined and iterative approach of collaboration, testing and refining. Rhythm supports you in doing that by providing work spaces for each of the strategic topics included on the OPSP along with planning screens for your Annual Plan that include prep work, planning notes, financial Targets, your Main Thing/Theme, Critical Numbers and Key Initiatives.


Quarterly Meeting

The purpose of the Quarterly Planning Meeting is to determine how you will accomplish your Annual Plan and move your company forward. It requires you to determine the handful of priorities that you and your team must be focused on right now in order to be successful. Your goal is to set up a road map for the next 13 weeks that will align and focus the energy in the company. As part of the Plan Rhythm, Rhythm software allows you to create your Quarterly Plan for the company, each department and each individual, and by having the ability to link all of these priorities to each other, will give you a visual demonstration of exactly where the energy in your company is focused. Rhythm also allows you to link your company’s Quarterly Priorities to your Annual Priorities so that you can be sure you are focused on the most important priorities throughout the year.


Monthly Meeting

Unless the DNA of the senior team – namely the knowledge and values required to make good decisions – is sufficiently instilled within the middle managers on down, the top leaders will find themselves increasingly overwhelmed by the demands of a growing business. A well structured Monthly Meeting focused on learning, sharing, and problem-solving that includes senior leadership plus middle managers and supervisors is a great way to develop leaders in your company. Rhythm supports Monthly Meetings in a section called Other Meetings. In Other Meetings, you can add attachments, store meeting notes, plan your agenda, and create Action Items.  Once the daily huddle is established information moves through your company much more quickly and adapt to the ever-changing market conditions.


Weekly Meeting

The purpose of the Weekly Team Meeting is to keep your team focused, aligned, and accountable to the execution of your quarterly plan. The meeting should not be focused on updating each other on the status of KPIs and Priorities, but instead should be focused on problem solving, decision making and identifying critical adjustments that need to be made to your plan during the quarter to achieve success. Rhythm provides an entire section for Weekly Meetings that includes 13 week customizable dashboards for Quarterly Priorities and KPIs, a place to log and review Employee & Customer Feedback, screens for Individual Focus where each team member can plan out their successful week, an All Actions List to capture your Who, What, Whens and a Parking Lot for topics you want to save for another time. Each of these screens is laid out in order so that moving through the screens naturally follows the recommended agenda for strong Weekly Meetings.

Download a free Weekly Staff Meeting Agenda.


Daily Meeting

The Rockefeller Habits Daily Huddle, as we call it, is a 10-15 minute standing meeting designed to sync your teams up at least one time every day. The agenda is simple - Good News/Victories, Daily Metrics, Top Priorities for the day, and Stucks. It’s not a meeting for problem solving or deep debates; save those for the Weekly, Monthly or Quarterly meetings. The purpose of this meeting is information sharing, pattern recognition, accountability and alignment. Getting this meeting right will remove much of the clutter that bogs down your other meetings allowing every meeting to run much more smoothly and quickly. We also recommend that you cascade your Daily Huddles. Each member of the executive team should also huddle with their direct reports either right before or after the executive team huddle. This ensures that information is flowing in both directions and across all departments.

Talk to a Rockefeller Habits Expert

You're Never Alone

Expert consultant every step of the way.

  • Rhythm consultants have created over 750,000 KPIs, Quarterly Rocks (Priorities) and Weekly Team Meeting Dashboards for executive and departmental teams.
  • They help you create the right KPIs and metrics to track every week.
  • They teach you to work as a High-Performance Team to achieve great execution.
  • They help you establish the right habits.
  • Use our Rockefeller Habits Resources page to find out more about how Rhythm Systems can help you scale up with the Rockefeller Habits software.

Rhythm University

Every Rhythm resource at your fingertips.

  • Learn the basics - whether your company, a group or a new user is implementing Rhythm for the first time, you can learn everything you need to know right here.
  • Work on your strategy - We call this the Think Rhythm; working on the future of your business through strategic thinking. Learn how to use Rhythm to do effective Strategic Thinking to grow your business.
  • Plan your year and quarter - We call this the Plan Rhythm; execution planning that helps teams and individuals understand what they are supposed to do. It requires figuring out the company priorities that will drive your strategy forward, and then making sure that every single person understands and is aligned with those priorities.
  • Do the work and adjust - We call this the Do Rhythm; your process of getting work done and executing your plan. By being accountable to your plan, you can discover which critical adjustments need to be made and brainstorm options and opportunities. When we make adjustments proactively, we achieve our goals faster.

Get Rhythm Certified

Fast track to learning the Rhythm methodology.

4 different certification programs designed to teach concepts in small bites and can be taken at your own pace.

  • Certified Rhythm Fan - knowledge and tools to implement Think Plan Do.
  • Certified Rhythm User - understand the connection between strategy and execution and navigate the software to record an execution ready plan to run your quarter.
  • Rhythm Group Leader Training & Certification - confidently lead an executive team or departmental group through all areas of Think Plan Do.
  • Rhythm Expert Training & Certification - full access to all Rhythm data and the ability to provide systems administration of the software for your company.

“Before Rhythm, we were actually very good at following the Rockefeller Habits. Not easy to follow before Rhythm was keeping track of what those goals were.”

Amanda Cunningham - North Shore Pediatrics
Chris Tinsley
Co-Founder, Chief Technology Officer


Call one of our Rhythm experts to get all your questions answered.



Request a Demo

Schedule a demo and learn how Rhythm can help you have a successful year of growth in your business.

Book your personalized demo

Or Pick a Date Now